Head of Analytics & Experimentation (CRO & Customer Journey)

Dr. Berg Nutritionals

9d • $125,000 - $150,000 • Remote

About The Position

Dr. Berg Nutritionals is hiring a senior, high-autonomy leader to own analytics and experimentation for its Customer Journey & Revenue division. The role establishes trusted customer and revenue metrics, definitions, and reporting; owns the cross-departmental experimentation program; and turns analysis into evidence-based recommendations for leadership. The position works alongside the Director of Customer Journey & Revenue and partners with data engineering and teams across content, lifecycle/CRM, development, and design. The company is a nine-figure DTC brand with data spanning Shopify, Amazon, subscriptions, email, and content. The role is fully remote within the United States, except the company is not currently hiring California-based employees or international applicants. Applicants must be legally authorized to work in the United States for W-2 employment.

Requirements

• At least 7 years of experience in analytics, business intelligence, experimentation, conversion rate optimization, or growth analytics, including leading a program or function across multiple teams.
• Experience at a high-volume direct-to-consumer e-commerce brand.
• Experience with subscription or replenishment business models.
• Strong SQL skills and hands-on experience with Power BI.
• Strong knowledge of statistics, funnel analysis, attribution, and measuring revenue impact across multiple data sources.
• End-to-end ownership of a testing program, including roadmap, prioritization model, KPI framework, and process.
• History of effective cross-departmental partnerships with content, lifecycle/CRM, development, and design teams, without directly managing those teams.
• Experience creating documentation, processes, and shared resources that teams use.
• Ability to communicate analysis as clear, concise recommendations to leadership, in writing and in person.
• For remote work: an up-to-date Mac or Windows computer with antivirus protection, reliable high-speed internet, and a quiet, distraction-free workspace.
• Tech-savvy and comfortable learning tools and software.
• Experience using Microsoft Office tools, including Excel, Outlook, Teams, Word, and OneDrive.
• Must be legally authorized to work in the United States for W-2 employment; international and California-based applicants are not currently being hired.

Nice To Haves

• Experience at a DTC e-commerce brand with more than $100 million in annual revenue.
• Health, wellness, or supplement industry experience.
• Experience with CRO/testing and analytics tools, including A/B testing platforms, web analytics, session recording, and heatmap tools.
• Familiarity with WordPress, Shopify, Amazon, Klaviyo, Recharge, and/or FullStory.
• Experience partnering with data engineering on a data warehouse or data lake.
• Experience building or scaling an analytics or experimentation team.

Responsibilities

• Own core customer and revenue metrics and definitions, including conversion, retention, and lifetime value, and maintain the metrics catalog.
• Validate data accuracy before it reaches decision-makers.
• Translate leaders’ business questions into requirements, queries, and data models.
• Partner with data engineering to ensure the data platform captures business needs.
• Build and evolve reporting and dashboards, beginning with a customer journey dashboard.
• Own and prioritize the cross-departmental experimentation roadmap based on revenue potential, traffic, and funnel drop-off.
• Set standards and shared processes for proposing, designing, running, and evaluating tests, including intake and KPI frameworks.
• Instrument the customer journey with KPIs and data points needed to measure each stage.
• Lead analysis of test results, including statistical significance, incremental revenue, and win rate.
• Improve test briefs by refining hypotheses and success metrics, and resolve conflicts over testing the same page or audience.
• Run regular test reviews and maintain a shared library of learnings across teams.
• Provide evidence and analysis on what is happening, why it is happening, and what the data suggests.
• Deliver clear recommendations to the Director of Customer Journey & Revenue and executive leadership.
• Represent analytics and testing in cross-functional planning, including development sprints, content calendars, and lifecycle planning.
• Perform hands-on work as needed, such as writing queries, configuring tests, or building reports.
• Partner with the Director of Customer Journey & Revenue to instrument the full customer journey with KPIs and data points.
• Establish and drive adoption of a Phase 1 metrics catalog, provide an assessment of customer journey performance, and launch the test prioritization process and initial tests.

Benefits

• Comprehensive medical, dental, and vision insurance, with 80% of premiums covered by the company.
• 80 hours of paid vacation after one year of employment, with tenure-based increases in additional PTO.
• 40 hours of personal days each year.
• Paid gym membership.
• 7 paid holidays.
• 50% discount on Dr. Berg products.
• Fully remote work and an emphasis on work-life balance.

What This Job Offers

• Job Type: Full-time
• Career Level: Senior
• Education Level: No Education Listed