Manager, Journey Analytics

DraftKings•Boston, MA

5d•$126,000 - $157,500

About The Position

As a Manager, Journey Analytics at DraftKings, you will lead a team focused on understanding how customers engage across the company’s platforms, services, and experiences. You will shape the team’s analytical strategy, identify connections across the customer journey, and translate complex data into insights that improve the player experience. In partnership with cross-functional teams, you will establish measurement frameworks, identify engagement opportunities, and influence decisions across business verticals to support more connected experiences throughout the DraftKings ecosystem. The role leads the Journey Intelligence Team’s analytical strategy and develops analysts, customer measurement frameworks, segmentation approaches, and scalable data assets. It also involves researching customer needs, evaluating experiments, partnering with Product and Operations, and advising senior leadership on opportunities to improve the broader customer journey. DraftKings is a publicly traded technology company headquartered in Boston. As a regulated gaming company, employment may be conditional on obtaining a gaming license from the appropriate state agency. The full-time position has a US base salary range of $126,000 to $157,500, plus bonus, equity, and benefits as applicable. Pay within the range depends on work location and factors such as job-related skills, experience, and education or training.

Requirements

At least 3 years of experience in customer, business, or product analytics, with a track record of translating complex data into actionable insights that drive business results.
At least 1 year of people management experience, including coaching analysts, setting strategic priorities, and supporting professional development.
Expert proficiency in SQL and experience developing scalable data assets independently and in partnership with Data Engineering teams.
Strong knowledge of statistical analysis and experimental design, including A/B testing and causal inference, and the ability to evaluate the limitations of experimental results.
Experience analyzing customer behavior through segmentation, cohort analysis, funnel analysis, and customer lifecycle measurement.
Ability to navigate ambiguity, define complex business problems, and translate broad strategic objectives into clear analytical priorities and measurable outcomes.
Strong communication and cross-functional collaboration skills, including experience presenting complex findings to senior leadership and influencing strategic decisions.
A customer-focused, analytical mindset and ability to connect behaviors across platforms and experiences while balancing detailed analysis with broader business objectives.

Nice To Haves

Familiarity with Python and predictive modeling.

Responsibilities

Lead the Journey Intelligence Team’s analytical strategy, set priorities, and develop analysts to drive measurable improvements in the end-to-end customer experience.
Develop measurement frameworks, customer segmentation strategies, and scalable data assets to create a comprehensive view of customer behavior across DraftKings touchpoints.
Conduct exploratory analyses and hypothesis-driven research to resolve unmet customer needs, identify opportunities for improvement, and strengthen cross-vertical engagement.
Design and evaluate experiments measuring the impact of changes to product, promotions, and communications experiences, and translate findings into actionable next steps.
Partner with cross-functional teams, including Product and Operations, to turn analytical insights into strategic initiatives and measure their impact on customer engagement.
Act as a key analytical partner to senior leadership, influence business decisions, and align teams around opportunities to improve the broader customer journey.