Manager, Journey Analytics

DraftKings Inc.•Boston, MA

1d•$126,000 - $157,500

About The Position

As Manager, Journey Analytics at DraftKings, you’ll lead a team focused on understanding how customers engage across the company’s platforms, services, and experiences. You’ll shape the team’s analytical strategy, uncover connections across the customer journey, and turn complex data into insights that improve the player experience. In partnership with cross-functional teams, you’ll establish measurement frameworks, identify opportunities to strengthen engagement, and influence decisions beyond individual business verticals. Your leadership will help define how DraftKings understands customer behavior and delivers connected experiences across its ecosystem.

Requirements

At least 3 years of experience in customer, business, or product analytics, with a track record of translating complex data into actionable insights that drive business results.
At least 1 year of people management experience, including coaching analysts, setting strategic priorities, and supporting professional development.
Expert proficiency in SQL and experience developing scalable data assets independently and in partnership with Data Engineering teams.
Strong knowledge of statistical analysis and experimental design, including A/B testing, causal inference, and evaluating the limitations of experimental results.
Experience analyzing customer behavior through segmentation, cohort analysis, funnel analysis, and customer lifecycle measurement.
Ability to navigate ambiguity, define complex business problems, and translate strategic objectives into clear analytical priorities and measurable outcomes.
Strong communication and cross-functional collaboration skills, including presenting complex findings to senior leadership and influencing strategic decisions.
A customer-focused, analytical mindset and ability to connect behaviors across platforms and experiences while balancing detailed analysis with broader business objectives.

Nice To Haves

Familiarity with Python and predictive modeling.

Responsibilities

Lead the Journey Intelligence Team’s analytical strategy, set priorities, and develop analysts to drive measurable improvements in the end-to-end customer experience.
Develop measurement frameworks, customer segmentation strategies, and scalable data assets to create a comprehensive view of customer behavior across DraftKings touchpoints.
Conduct exploratory analyses and hypothesis-driven research to address unmet customer needs, identify opportunities for improvement, and strengthen cross-vertical engagement.
Design and evaluate experiments measuring the impact of changes to product, promotions, and communications experiences, and translate findings into actionable next steps.
Partner with cross-functional teams, including Product and Operations, to turn analytical insights into strategic initiatives and measure their impact on customer engagement.
Influence business decisions as a key analytical partner to senior leadership and align teams around opportunities to improve the broader customer journey.