Head of Affiliate Partnerships

Manychat•Austin, TX
•Hybrid

About The Position

Manychat is seeking a Head of Affiliate Partnerships to own and scale a major acquisition channel. The affiliate ecosystem includes more than 6,000 creators, publishers, and agency partners and already contributes meaningful, efficient growth. This strategic, hands-on role will build a scalable program while developing high-trust relationships with the partners who drive significant acquisition and revenue. The position sits within the Growth organization and collaborates closely with Product, Lifecycle, and Data teams. It begins with one direct report, with the opportunity to help shape the team as the program grows. The role is accountable for affiliate-driven acquisition and revenue, including strategy, goal setting, forecasting, performance tracking, and ongoing optimization. It will create automated onboarding, education, and activation journeys for long-tail partners, and develop personalized support and growth opportunities for high-potential affiliates. The Head of Affiliate Partnerships will also explore technology and AI-enabled workflows, bring partner insights into company decisions, and manage and mentor the affiliate team. Manychat is an AI-powered automation platform that helps creators and brands engage audiences across Instagram, Messenger, WhatsApp, and TikTok. The company has more than 400 people across three continents. This role offers ownership of a strategic growth channel and the opportunity to build a global affiliate program. Visa sponsorship is not currently available.

Requirements

  • Experience owning and scaling an affiliate or partner program at a growth-stage or scaled technology company.
  • Understanding of creators, publishers, and agencies and how their incentives, motivations, and businesses differ.
  • Ability to develop long-term strategy while also executing hands-on, including building playbooks, testing ideas, engaging partners, and refining systems.
  • Ability to build trusted relationships with top partners and turn those relationships into sustained growth.
  • Comfort using data to make decisions, measure performance, and prioritize investment, with a focus on acquisition efficiency, leverage, and scalable impact.
  • Strong communication and collaboration skills, including the ability to articulate strategy, align stakeholders, and represent the affiliate channel internally.

Nice To Haves

  • Curiosity about automation and AI and willingness to learn new tools and workflows for improving partner programs.

Responsibilities

  • Own affiliate-driven acquisition and revenue from strategy through execution, including goal setting, forecasting, performance tracking, and channel optimization.
  • Build scalable onboarding, education, and activation journeys for long-tail partners, including tooling, content, incentives, and lifecycle communications.
  • Develop and run a high-touch program for high-potential and top-performing affiliates, with personalized onboarding, strategy support, early access to launches, co-marketing opportunities, and regular performance reviews.
  • Build trusted relationships with creators and agencies and support their growth with Manychat.
  • Partner with internal teams to adopt tools and AI-powered workflows that improve affiliate onboarding, support, and activation.
  • Work with Product and Growth teams to align affiliates with launches, positioning, and priority use cases.
  • Share partner insights internally to influence the roadmap, messaging, and growth strategy.
  • Manage and mentor the affiliate team, starting with one direct report, and help define future organizational structure, roles, and processes.

Benefits

  • Annual professional development reimbursement for conference tickets, online courses, and other relevant resources.
  • Comprehensive medical, dental, and vision coverage for employees and dependents.
  • Hybrid work and generous leave options.
  • Free meals and snacks in the office.
  • Company-funded sports activities, annual offsites, and team-building events.
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