Affiliate & Partnerships Manager

Odd Bunch•New York, NY

9d•Remote

About The Position

Odd Bunch is a fast-growing, sustainable subscription-based produce service operating across Canada, the United States, Australia, and other markets. The Affiliate & Partnerships Manager will own the affiliate and ambassador channel end to end as Odd Bunch expands its program across three markets. This player-coach role combines channel strategy with hands-on execution in a lean environment and reports to the Founder & CEO, with no direct reports listed. The manager will be accountable for affiliate revenue and channel economics, including CPA, payback period, contribution margin, and LTV:CAC. They will develop the creator roster and lifecycle, oversee global go-to-market activity, and build a content pipeline that supports paid social as well as affiliate acquisition. The role also covers product seeding and cross-sell, in-real-life events and activations, creator compensation, attribution and incrementality, top-performer relationships, and data-backed reporting to leadership. The position is fully remote within the United States, with the New York area preferred, and offers flexible hours. The role will work across the United States, Canada, and Australia, with a strong strategic focus on TikTok and TikTok Shop for US market entry.

Requirements

5–10 years of experience in affiliate, influencer, or partnerships marketing, with direct ownership of a revenue number.
Experience building or rebuilding an affiliate or similar program, including the ability to describe changes made and their results.
Fluency in CAC, blended CAC, LTV, LTV:CAC, payback period, contribution margin, and cohort retention metrics.
Experience managing or closely mentoring marketers and coaching through reporting and reliability gaps.
Strong stakeholder communication skills, including presenting a clear, data-backed point of view to leadership and supporting it when questioned.
Fluency with affiliate platforms and attribution tools such as Upfluence, AWIN, Impact, Roster, Triple Whale, or equivalents.
Comfort building AI and automation into personal workflows.
Reliable end-to-end ownership of commitments, early risk communication, and willingness to stop activities that are not working.

Nice To Haves

DTC or e-commerce CPG experience.
US market launch experience and fluency in TikTok Shop strategy.
Experience running offline activations and creator trips, with an understanding of which formats convert.
Experience using creators to launch or grow a secondary SKU and making it support rather than cannibalize the core product.

Responsibilities

Own affiliate revenue targets and manage CPA discipline, payback period, and LTV; set targets and flag when they need to change.
Manage channel economics using contribution margin, LTV:CAC, and cohort retention behavior; adjust investment based on creator-driven subscriber retention and churn.
Lead affiliate and ambassador program strategy and execution across three markets, including creator sourcing, platforms, gifting and PR, and partnerships.
Develop the program's US market entry strategy, with a heavy focus on TikTok and TikTok Shop.
Build the creator progression from customer to ambassador to affiliate to top-tier creator; manage onboarding throughput and develop the mid-tail creator roster to reduce revenue concentration.
Build a creator content and whitelisting pipeline that supports paid social, and measure its impact on blended CAC alongside affiliate revenue.
Use creator seeding to promote adjacent products, including the Pantry line, as an entry point to subscriptions and an AOV expander for existing subscribers.
Own offline program activity, including sampling, farmers markets, food and wellness festivals, community events, pop-ups, retail activations, creator trips, and creator-house programming.
Design and test creator compensation models such as commissions, flat fees, guarantees, and tiered leaderboards; maintain rate-card discipline and negotiate creator agreements.
Own the affiliate platform and attribution stack, understand its limitations, and run holdouts and geographic tests where appropriate; communicate when reported channel performance is less incremental than it appears.
Manage and work alongside the affiliate team, coaching team members on reporting and reliability while also carrying an individual workload.
Deliver data-backed weekly and bi-weekly reports with insights, recommendations, and a clear point of view for leadership.
Retain and grow top-performing creator relationships and actively manage creator revenue concentration risk.