Affiliate & Creator Partnerships Lead
About The Position
A growing US-based direct-to-consumer brand in the travel and everyday accessories space is hiring an experienced Affiliate & Creator Partnerships Lead to build and scale its in-house creator partnerships program. The brand has an annual revenue run rate exceeding $10 million and is bringing key marketing functions in-house. This hands-on role owns creator partnerships from the ground up, connecting performance UGC, influencer collaborations, TikTok Shop affiliates, and performance-driven creator partnerships with measurable business results. The position reports directly to the CEO and has no direct reports. The Lead will build creator relationships and manage the commercial and operational aspects of partnerships, including recruitment, outreach, negotiations, onboarding, product seeding, fees, commissions, content production, and usage rights. The role also recruits and activates TikTok Shop affiliates, monitors performance, coordinates UGC campaigns with the Creative Strategy team, and uses performance insights to improve creator selection, workflows, and program investment. The role is remote from anywhere in the United States, with a full-time schedule of 9 AM–5 PM EST. Compensation is $90,000–$110,000 gross annually.
Requirements
- Hands-on experience managing creator partnerships, influencer marketing, or UGC programs within DTC or e-commerce brands.
- Practical experience with TikTok Shop affiliate programs, including creator recruitment, activation, performance tracking, and growth.
- Experience managing performance-focused UGC creators and content production for paid advertising.
- Strong understanding of paid UGC, influencer collaborations, affiliate commissions, and long-term partnership models.
- Ability to measure creator-level performance and translate results into actionable improvements.
- Experience with creator outreach, negotiations, product seeding, deliverables, usage rights, and creator management tools.
- Ability to build and manage organized creator pipelines and scalable partnership processes.
- Strong communication, relationship management, analytical, and organizational skills.
- Proactive, independent working style and ability to take full ownership of a function.
Responsibilities
- Identify, evaluate, and recruit UGC creators, influencers, TikTok Shop affiliates, and long-term brand partners.
- Build relationships with creators aligned with the brand’s audience, products, and commercial goals.
- Manage personalized outreach, negotiations, onboarding, product seeding, fees, commissions, and content usage rights.
- Develop repeat collaborations with high-performing creators.
- Recruit and activate TikTok Shop affiliates to drive product discovery and sales.
- Monitor affiliate engagement, conversions, revenue, and creator-level performance.
- Identify opportunities to improve affiliate activation, retention, and repeat sales, and build a productive affiliate partner network.
- Collaborate with the Creative Strategy team to translate approved creative briefs into actionable creator assignments.
- Coordinate product samples, content schedules, deliverables, revisions, and approvals.
- Ensure content meets creative requirements and is delivered on time.
- Manage content usage permissions and coordinate asset handoffs to the marketing team.
- Track creator performance across content quality, affiliate sales, conversions, engagement, and partnership efficiency.
- Identify top-performing creators and opportunities for repeat collaborations.
- Use performance insights to improve creator selection, briefs, partnerships, and program investment.
- Develop organized creator pipelines, reporting systems, and repeatable workflows.
Benefits
- Remote work from anywhere in the United States.
- Opportunity to build and own an in-house creator partnerships function from the ground up.
- Direct access to the CEO and contribution to decisions shaping the function.
- Opportunity to join a developing in-house marketing team.
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What This Job Offers
Job Type
Full-time
Career Level
Mid Level
Education Level
No Education Listed
