Affiliate & Creator Growth Manager

Hadley Designs

2d•$75,000 - $125,000•Remote

About The Position

The Affiliate & Creator Growth Manager will build and scale Hadley Designs’ affiliate and creator partnerships into a profitable, multimillion-dollar growth engine across TikTok Shop, Amazon, Shopify, Facebook, Instagram, and emerging channels. This is a strategic growth role focused on affiliate strategy, program profitability, creator acquisition, incentive structures, and expansion into new channels—not simply recruiting creators or managing campaigns. The role owns affiliate revenue and contribution profit, leads the affiliate operations team, and works closely with the Creator Partnership Lead to develop creator productivity, retention, and sales. The manager will identify and execute new growth opportunities, expand creator monetization across platforms, and build systems that allow the program to grow without proportional increases in administrative work. Success includes establishing repeatable, financially grounded processes and operating the program without constant CEO direction. During the first 90 days, the manager will audit program economics and operations, identify and prioritize growth opportunities, launch and evaluate experiments, implement a weekly performance scorecard, scale successful initiatives, and present a six-month growth roadmap with targets, investment requirements, and expected returns. The role maintains regular performance reviews and a rolling growth roadmap, and collaborates with marketing, creative, product, platform representatives, and technology partners.

Requirements

At least 3 years of hands-on affiliate, influencer, or creator commerce experience with ecommerce brands.
Personally built and scaled a profitable affiliate or creator program for an ecommerce brand, with measurable results in revenue, creator acquisition, and profitability.
Hands-on experience with at least two of TikTok Shop, Amazon, and Shopify affiliate programs.
Understanding of creator monetization across Facebook, Instagram, and emerging platforms.
Demonstrated ability to identify, test, and scale new affiliate growth opportunities independently.
Understanding of affiliate economics, including contribution margin, creator acquisition costs, commissions, samples, incentives, and ROI; able to prioritize profitability rather than GMV alone.
Experience building creator networks, structuring VIP partnerships and incentive programs, and improving creator activation, retention, and revenue productivity.
Experience managing operational staff, contractors, or virtual assistants, delegating work, and holding team members accountable.
Daily proficiency with AI tools for productivity, data analysis, opportunity identification, and workflow automation; experience with CRM systems, SOPs, and scalable processes.
Experience interpreting affiliate performance data, diagnosing underperformance, running structured experiments, and using results to guide decisions.
Experience owning a growth initiative or business function and executing strategy without constant senior leadership direction.
Strong strategic thinking, innovation, commercial judgment, ownership, accountability, and analytical problem-solving.
Strong creator relationship management, leadership, delegation, organization, execution, and collaboration skills.
Excellent written and verbal English communication skills.
Adaptability and a growth mindset, with interest in evolving affiliate marketing, social commerce, creator monetization, and technology.
Results orientation focused on revenue, profit, creator productivity, and continuous improvement.

Responsibilities

Own and execute a unified affiliate growth strategy across TikTok Shop, Amazon, Shopify, Facebook, Instagram, and emerging channels.
Monitor affiliate revenue, contribution profit, channel economics, and performance; make data-driven investment and spending decisions.
Build systems to recruit, activate, develop, and retain profitable creators, including defining an Ideal Creator Profile and using AI-powered sourcing.
Lead the affiliate operations team and establish clear responsibilities, expectations, and accountability.
Work with the Creator Partnership Lead to identify high-potential creators, set coaching priorities, and improve creator sales, productivity, and retention.
Oversee VIP creator partnerships, commissions, incentives, bonuses, samples, retainers, and other program economics, evaluating their financial returns.
Expand creator monetization beyond TikTok Shop through Amazon Creator Connections, Facebook, Instagram, Shopify, and emerging platforms.
Research, propose, launch, and evaluate at least two measurable affiliate growth experiments each month; document results and recommendations.
Monitor competitor strategies, platform changes, creator monetization trends, and emerging AI tools for growth opportunities.
Identify high-performing creator content and coordinate with paid media and creative teams to repurpose it for advertising.
Secure and document content usage rights and share creative insights with marketing and product development teams.
Maintain and improve the affiliate CRM, SOPs, reporting systems, dashboards, and AI-powered workflows; automate repetitive operational activities.
Coordinate with platform representatives and technology partners to make effective use of affiliate tools and opportunities.
Maintain a weekly scorecard covering affiliate contribution profit, revenue, productive creators, new productive creators, creator retention, and experiments completed.
Review creator performance by tier, channel, and cohort; conduct weekly strategy reviews with the CEO and monthly reviews of experiments and program economics.
Maintain a rolling 90-day growth roadmap with priorities, expected financial impact, owners, and execution timelines.
Audit the existing program during the first 30 days, identify constraints and at least three growth opportunities, and deliver a prioritized plan.
Implement priority recommendations and at least two experiments during days 31–60, including one expanding revenue beyond existing channels.
Evaluate and scale successful initiatives during days 61–90, demonstrate measurable improvement, establish repeatable systems, and present a financially grounded six-month roadmap.