Affiliate Manager

Third•Los Angeles, CA
•Remote

About The Position

Third is hiring an Affiliate Manager to support affiliate strategy for a key enterprise brand. Reporting to the Director of Affiliate Strategy, this role supports strategy development and owns execution and optimization of the client’s affiliate program to drive measurable GMV growth. The role spans program structure from affiliate recruitment and activation through engagement, retention, and ongoing performance optimization, while aligning the program with client goals and maintaining high standards. The Affiliate Manager builds a scalable affiliate ecosystem that benefits the brand, affiliates, and platform. The position combines creator partnerships, commerce strategy, platform expertise, operational execution, analysis, and client advising. It supports a single enterprise brand and is U.S.-based and remote.

Requirements

  • At least 1–2 years of experience in affiliate marketing, creator partnerships, influencer marketing, social commerce, or a related field.
  • At least 1 year of direct experience managing social affiliate programs.
  • Expertise with TikTok Shop Affiliate Center.
  • Solid understanding of TikTok Shop affiliates and creator ecosystems, and TikTok Shop’s core functionality and capabilities.
  • Knowledge of TikTok Shop incentives for sellers, creators, and TSPs.
  • Hands-on experience with Cruva or similar creator outreach tools.
  • Analytical mindset and ability to turn performance data into strategic action.
  • Excellent communication, relationship-building, and presentation skills.
  • Highly collaborative, low-ego, and accountable approach to results.
  • Ability to balance strategy with execution and move quickly while improving processes.

Nice To Haves

  • Experience working with consumer brands, retailers, agencies, or commerce-focused organizations.

Responsibilities

  • Own affiliate strategy for a key enterprise client and build programs aligned with the client’s goals and budget to drive measurable GMV growth.
  • Build an affiliate ecosystem centered on long-term partnerships and continuously test, measure, and optimize performance.
  • Build and maintain an affiliate community that attracts high-performing creators and sellers.
  • Manage affiliate activation, engagement, and retention.
  • Manage creator and affiliate communications, including campaign briefs, content direction, and performance insights.
  • Develop affiliate incentives and resources.
  • Monitor competitors’ brand activities across TikTok and identify opportunities for competitive advantage.
  • Use Cruva and other tools for sourcing, outreach, management, and reporting.
  • Analyze dashboards, KPIs, and reporting frameworks to assess affiliate impact and campaign performance.
  • Use data to identify growth opportunities and improve program effectiveness, then turn insights into recommendations for client and internal teams.
  • Advise clients on affiliate commerce opportunities and growth strategies.
  • Present performance insights, recommendations, and program roadmaps to stakeholders.
  • Build client trust through expertise, communication, and measurable results.
  • Collaborate with marketing and content teams and other business functions.
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