GTM Systems Administrator
About The Position
Lumen is seeking an experienced GTM Systems Administrator specializing in LeanData to lead the administration, governance, optimization, and evolution of our Lead-to-Revenue operations platform. This role will be responsible for configuring and maintaining LeanData to support enterprise lead routing, account matching, queue management, buying group orchestration, meeting scheduling, and revenue process automation across multiple Salesforce environments. The GTM Systems Administrator will partner closely with Marketing Operations, Revenue Operations, Sales Operations, Campaign Operations, Demand Generation, and Salesforce teams to design scalable processes that improve speed-to-lead, routing accuracy, operational efficiency, and pipeline performance. The ideal candidate combines strong platform administration skills, deep understanding of lead management processes, and a passion for building intelligent, automated customer journeys that support business growth.
Requirements
- 3–5+ years of experience administering LeanData, Salesforce, Revenue Operations, Marketing Operations, or a related GTM technology platform.
- Strong understanding of lead lifecycle management, lead routing, account matching, and sales process automation.
- Experience supporting complex Salesforce environments and cross-functional business processes.
- Experience configuring workflow automation and business process rules.
- Strong analytical and problem-solving skills.
- Excellent communication and stakeholder management abilities.
- Demonstrated ability to translate business requirements into scalable technical solutions.
Nice To Haves
- LeanData certification(s).
- Salesforce Administrator certification.
- Experience with Marketo, Adobe Experience Platform, Adobe Real-Time CDP, Demandbase, ZoomInfo, Conversica, or other enterprise GTM technologies.
- Experience supporting account-based marketing, buying-group strategies, or revenue orchestration initiatives.
- Experience working within large, complex enterprise organizations.
Responsibilities
- Administer and maintain the LeanData platform, including routing logic, matching rules, FlowBuilder configurations, BookIt scheduling, Insights, orchestration workflows, and governance standards.
- Configure and support lead, contact, account, opportunity, and buying-group orchestration processes.
- Establish and maintain routing governance, naming conventions, documentation, and operational best practices.
- Monitor platform health, performance, and adoption to ensure reliable and scalable operations.
- Conduct periodic audits of routing logic, ownership rules, queues, and matching configurations.
- Design and optimize lead routing processes that improve speed-to-lead, ownership accuracy, SLA adherence, and conversion performance.
- Develop and maintain account matching strategies to improve data quality and customer alignment across multiple Salesforce instances.
- Build and support automated queue management processes to ensure balanced lead distribution and workload management.
- Partner with stakeholders to continuously improve lifecycle management, lead processing, scoring, and qualification workflows.
- Identify bottlenecks and recommend process enhancements to improve operational efficiency and revenue outcomes.
- Partner with Marketing Operations, Revenue Operations, Sales Operations, Salesforce Administration, and Business Intelligence teams to translate business requirements into scalable platform solutions.
- Support organizational initiatives involving lead scoring, account-based marketing, buying groups, campaign attribution, and customer journey orchestration.
- Facilitate stakeholder discussions to align routing strategies with business priorities and go-to-market objectives.
- Serve as the primary subject matter expert for LeanData capabilities and roadmap planning.
- Develop dashboards, reports, and operational insights that measure routing effectiveness, SLA compliance, conversion performance, and operational health.
- Analyze trends and performance metrics to identify opportunities for optimization.
- Provide recommendations backed by data to improve lead management and funnel efficiency.
- Support leadership reporting and quarterly business reviews.
- Collaborate with Salesforce, Adobe, Marketo, Demandbase, ZoomInfo, Conversica, and other MarTech platform owners to ensure seamless integration and data flow.
- Support testing, deployment, and ongoing maintenance of new capabilities and integrations.
- Assist with data governance initiatives, process documentation, and operational readiness planning.
- Evaluate new features and platform enhancements to continuously improve capabilities.
- Provide training, documentation, and guidance to platform users and stakeholders.
- Troubleshoot routing, matching, scheduling, and automation issues.
- Maintain knowledge articles, runbooks, and process documentation.
- Drive adoption through education, communication, and best-practice recommendations.
Benefits
- Health
- Life
- Voluntary Lifestyle benefits
- other perks that enhance your physical, mental, emotional and financial wellbeing
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What This Job Offers
Job Type
Full-time
Career Level
Mid Level
Education Level
No Education Listed
