GTM Engineer

Koyfin • New York, NY

2d • $115,000 - $135,000

About The Position

Koyfin is hiring its first GTM Engineer to build the systems, data, and messaging infrastructure that supports the sales team’s sales-assist motion for existing registered users. Reporting to the Head of Sales, this is a hands-on builder role focused on defining and establishing processes that do not yet exist. The GTM Engineer will support account executives, newly hired sales development representatives, and the Head of Sales by running tests, building reporting, and creating efficient sales motions to support aggressive goals.

The role owns HubSpot administration, integrations, and data quality; enrichment and automation workflows for new registrants and existing users; and the lead-to-deal funnel and lead-scoring model. It also builds dashboards, reporting, forecasting infrastructure, and tooling to validate time-boxed tests. The GTM Engineer creates and iterates prospect-facing email and LinkedIn messaging, works with SDRs on targeting and sequencing, and tracks messaging performance as part of funnel analysis. The role partners with AEs and SDRs day to day to identify what is working and improve the sales process.

The role is part of a small sales organization and a two-person GTM function alongside the Head of Sales. Koyfin expects independent thinking, sound judgment, clear communication, and ownership of outcomes. Compensation is a base salary of $115,000 to $135,000, plus a performance bonus of up to $25,000 per year tied to team pipeline and revenue goals and paid quarterly. The role also includes equity options and medical, dental, and vision coverage for eligible US employees. Final base salary depends on experience, skills, and location.

Requirements

• 5–8+ years of experience in Revenue Operations, Sales Operations, or GTM analytics.
• Deep, hands-on HubSpot experience at an administrator level, or equivalent depth in a comparable CRM.
• Experience owning integrations and data architecture, not only reporting on top of them.
• Hands-on experience with enrichment and automation tools such as Clay, Zapier/n8n, APIs, or webhooks.
• Strong analytical skills and the ability to build funnel definitions, lead-scoring models, and forecasting from scratch without a data team.
• Experience writing and iterating outbound sales copy for email and LinkedIn, or directly overseeing it.
• Comfort working in ambiguity and establishing definitions and processes that do not currently exist.
• Ability to own outcomes and work independently in a small sales organization.

Nice To Haves

• SQL or scripting experience.
• Fintech, financial data, or advisor-facing SaaS experience.

Responsibilities

• Own HubSpot administration, integrations, and data quality.
• Own and expand enrichment and automated workflows for new registrants and existing users, using tools such as Clay, HubSpot workflows, and API integrations.
• Define and document the funnel from lead to deal creation, including the lead-scoring model.
• Build dashboards, reporting, and forecasting infrastructure used to evaluate whether sales motions are working.
• Own test-validation tooling for time-boxed motion tests.
• Create and iterate prospect-facing email and LinkedIn messaging, working with SDRs on targeting and sequencing.
• Own message performance, including reply rates and the definition of a positive reply, and connect it to funnel data.
• Work day to day with AEs and SDRs to identify what is working and iterate and improve sales processes.
• Run tests, build reporting, and create efficient sales motions in support of sales goals.

Benefits

• Performance bonus of up to $25,000 per year, tied to team pipeline and revenue goals and paid quarterly.
• Equity options.
• Medical coverage for eligible US employees.
• Dental coverage for eligible US employees.
• Vision coverage for eligible US employees.

What This Job Offers

• Job Type: Full-time
• Career Level: Senior
• Education Level: No Education Listed