GTM Engineer

Nectar•Palo Alto, CA

About The Position

Nectar is hiring its first GTM Engineer to build internal tools for the sales and marketing teams and help design an outbound motion from the ground up. The role focuses on developing outreach based on warm introductions, meaningful signals, and Nectar’s proprietary data rather than generic or AI-generated messaging. The GTM Engineer will define the approach, build the supporting systems, and measure what works. The position involves experimenting and building end-to-end systems, including front-end tools, data workflows, integrations, and LLM pipelines. The person in this role will make build-versus-buy decisions and take ownership of tool adoption and reliability. They will also help identify outbound plays and signals, build systems that let a small team execute thoughtful outreach, and create a system that uses real-time consumer conversations about brands to enable differentiated outbound. The GTM Engineer will run measurable growth experiments by forming hypotheses, building and measuring campaigns against meetings and pipeline, and deciding whether to stop or scale them. They will maintain a trusted growth scoreboard for leadership.

Requirements

  • Has shipped internal tools that people rely on every day, rather than only demos.
  • Can provide proof of work.
  • Uses Claude Code or Cursor as a regular part of their work.
  • Has run outbound or growth experiments and can demonstrate what improved results.
  • Has strong opinions about effective outbound and can explain what is working and how it has changed.

Nice To Haves

  • Experience with Clay, n8n, Gong, and Salesforce.
  • Background in martech, social data, or selling to consumer brands.
  • Prior founding-team or first-GTM-engineer experience.

Responsibilities

  • Build and deliver internal tools for sales, marketing, and executive stakeholders, from idea through working implementation.
  • Ship end-to-end solutions across front end, data, integrations, and LLM pipelines.
  • Make build-versus-buy decisions and own tool adoption and reliability.
  • Help define outbound plays, actionable signals, and messaging principles.
  • Build systems that enable a small team to conduct thoughtful, personalized outbound at scale.
  • Develop a system that turns Nectar’s real-time consumer and brand data into differentiated outbound opportunities.
  • Design, build, and measure growth experiments against meetings and pipeline; stop or scale experiments based on results.
  • Maintain a growth scoreboard trusted by leadership.
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