GTM Engineer, Marketing & SDR

Fireworks • San Mateo, CA

2d • $140,000 - $165,000

About The Position

Fireworks is seeking a GTM Engineer to design, operate, and continuously improve the systems that power their marketing and SDR (Sales Development Representative) operations. This role bridges marketing systems architecture and field execution, ensuring that tools like HubSpot, campaign software, and SDR workflows are optimized to drive pipeline. The engineer will collaborate with marketers, SDRs, and GTM leadership to enhance system signals, automate manual tasks, and accelerate funnel progression. This position will work closely with GTM Engineers on the RevOps side to maintain a unified tech stack.

The role is for an engineer who prefers building automation over performing repetitive manual tasks, and who is also enthusiastic about marketing concepts such as campaigns, messaging, and funnel mechanics. The engineer will architect and manage the marketing technology stack, ensuring seamless integration and data flow between tools like HubSpot, Lemlist, Clay, Harmonic, Zapier, and Salesforce. Responsibilities include designing integrations, building automation for messaging and lifecycles, and partnering with marketing and sales teams to improve workflows, reduce friction, and translate signals into actionable insights. The engineer will also troubleshoot and refine systems when SDR tooling, campaigns, or lifecycle stages encounter issues.

Requirements

• 3–5 years in Marketing Operations, Engineering, or GTM Ops with real ownership of automation (not just tool usage)
• Strong, hands-on HubSpot experience — admin or architect level
• Experience managing a github repo
• Working fluency in Salesforce — enough to understand lead/contact/campaign objects and MQL routing logic
• Experience designing SDR operational workflows: sequencing, routing, handoff logic
• Comfortable with scripting, webhooks, or APIs to connect systems and build automation
• Strong systems mindset — understanding how data, integrations, and workflows connect
• Curious about new marketing/GTM tools and excited to experiment with AI-driven workflows

Nice To Haves

• SQL literacy for campaign/funnel reporting
• Experience with messaging or personalization tooling

Responsibilities

• Design and maintain the architecture of the marketing tech stack, ensuring HubSpot and adjacent tools operate as a cohesive system with Salesforce.
• Build and maintain integrations across HubSpot, Lemlist, Clay, Harmonic, and Zapier.
• Design lifecycle, nurture, and messaging automations that eliminate manual work and improve conversion at each funnel stage.
• Ensure enrichment data, engagement signals, and activity history flow cleanly between marketing and sales systems.
• Partner closely with SDRs and marketing leadership to ensure systems support real day-to-day outbound and campaign workflows.
• Design and maintain MQL → SDR → AE routing and handoff logic.
• Build and operate campaign infrastructure for demand gen programs (webinars, events, ABM plays) end to end.
• Support onboarding and training for SDRs on the tools and automations they run through daily.
• Help maintain HubSpot as a clean, reliable system of record, in step with Salesforce as the source of truth downstream.
• Support the marketing data model, automation, and field governance to ensure consistent data capture.
• Build and maintain reporting that provides visibility into funnel performance, campaign impact, and MQL quality — reconciled jointly with the RevOps GTM Engineering team so numbers match across systems.

Benefits

• Solve Hard Problems: Tackle challenges at the forefront of AI infrastructure, from low-latency inference to scalable model serving.
• Build What’s Next: Work with bleeding-edge technology that impacts how businesses and developers harness AI globally.
• Ownership & Impact: Join a fast-growing, passionate team where your work directly shapes the future of AI—no bureaucracy, just results.
• Learn from the Best: Collaborate with world-class engineers and AI researchers who thrive on curiosity and innovation.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Education Level: No Education Listed