Growth Strategies Analyst

MERITRUST CREDIT UNION•Wichita, KS

1d•$68,987 - $86,234•Onsite

About The Position

The Growth Strategies Analyst supports strategic initiatives that contribute to the credit union’s revenue and growth. Using data-driven insights, the analyst works to attract new members, strengthen member engagement and loyalty, and support deposit growth. The role analyzes market trends, member data, and financial performance to identify opportunities for engagement and increased credit union profitability. The analyst works with marketing and other teams to develop and evaluate acquisition and engagement strategies, measure campaign and member outcomes, and translate data from multiple sources into actionable recommendations. The role also researches consumer behavior, market conditions, competitors, industry practices, and causes of member attrition to inform growth opportunities and strategic marketing decisions. This is a full-time position working 40 hours per week, Monday through Friday, 8:00 a.m. to 5:00 p.m. The position is based at the Meritrust Center in Wichita, Kansas, under standard office conditions with low to moderate noise and limited lifting of up to 10 pounds.

Requirements

Bachelor’s degree in marketing, data administration, or a related field.
Five or more years of credit union or relevant industry experience.
Five or more years of experience in a data analysis role using tools such as Excel, SQL, Python, and data visualization tools such as Tableau.
Experience with data warehouses or cloud platforms and marketing automation platforms such as Marketo.
Understanding of credit union operations, including member services and products.
Familiarity with financial regulations, compliance issues, and data privacy laws.
Proficiency in advanced data analysis tools and software.
Ability to translate complex data into actionable growth strategies.
Knowledge of statistical methods and ability to interpret trends and patterns to support marketing strategy.
Ability to collaborate effectively in a team environment.
Ability to analyze structured data such as campaign metrics, conversion rates, loan application volumes, and member engagement.
Ability to interpret unstructured data such as member feedback, survey responses, and social media sentiment.
Ability to integrate and interpret data from multiple sources and generate actionable insights for strategic marketing and member engagement.
Ability to analyze member behavior, needs, preferences, financial habits, and lifecycle stages using transactional data, survey responses, and digital engagement metrics.
Ability to develop and apply data-driven audience segmentation strategies using demographics, financial behaviors, product usage, and engagement platforms.
Ability to measure and improve engagement across channels using metrics such as email open rates, click-through rates, website interactions, and product adoption trends.
Experience leveraging CRM systems to manage member interactions, maintain accurate data, track engagement history, and support targeted marketing, retention, and cross-sell initiatives.
Strong organizational and project coordination skills to manage multiple analytics initiatives, define scopes and timelines, collaborate across teams, and deliver insights on time.
Proficiency applying Agile principles to marketing analytics projects, including participation in sprint planning, daily stand-ups, and iterative development cycles.
Advanced proficiency in SQL, including writing complex queries, joining tables, filtering large datasets, and creating views or temporary tables for marketing analysis.

Nice To Haves

Certifications in project management or data management programs.

Responsibilities

Define and segment target audiences based on demographics, behaviors, and preferences to tailor acquisition and engagement strategies.
Identify and target high-value member segments using the Wharton customer centricity model.
Develop and implement lead-generation tactics, including content marketing, social media outreach, and paid advertising, to attract new members.
Analyze and optimize the sales funnel to improve conversion rates from awareness through purchase.
Use data analytics to measure acquisition and engagement efforts, including cost per acquisition, engagement scores, and return on investment.
Track and analyze marketing campaign performance.
Collaborate with marketing to align messaging and strategies and use campaigns to drive member acquisition and engagement.
Gather insights into customer preferences, behaviors, and pain points to tailor engagement strategies.
Use behavioral targeting to engage members based on online actions, such as website visits, abandoned carts, and previous purchases.
Map customer journeys and touchpoints to support personalized experiences at each stage.
Design loyalty programs that reward engagement and purchases, personalizing rewards around desired member behaviors.
Support consistent engagement across channels such as email, social media, and live chat.
Foster member community through forums, social media groups, and events.
Track key performance indicators related to member engagement and loyalty.
Research and analyze member attrition and propose strategies to reduce erosion of the customer base.
Research best practices, analytical playbooks, case studies, and innovative approaches; advise leadership on how consumers shop for products online.
Gather and analyze local market conditions, competitor strategies, and industry trends to inform growth opportunities.
Analyze member behavior and preferences to support customer relationship management.
Perform other duties as assigned.