Growth Product Manager, Cross-Sell

Rippling•San Francisco, CA

4d•$140,000 - $175,000

About The Position

The Growth Product Manager, Cross-Sell owns the infrastructure behind Rippling’s cross-sell channels, including in-product ads, email, in-product landing pages, the Campaign Management Tool (CMT), and Next Best Product recommendations. The role builds and maintains systems that enable growth marketing to scale, identifies opportunities to expand cross-selling, and improves tools and infrastructure used by growth managers. The position partners with marketing, ads engineering, growth engineering, Marketing Operations (MOps), data, and data science to develop and deliver a prioritized roadmap. It also serves as a key point of contact for diagnosing campaign delivery issues, coordinating immediate fixes, and addressing underlying infrastructure causes. The role is office-based for employees who live within a defined radius of a Rippling office, with at least three days per week in-office under current policy.

Requirements

At least 3 years of experience in product, marketing, growth, business operations, or consulting.
Ability to use data, qualitative insights, and product and user understanding to develop and prioritize a roadmap.
Ability to run cross-functional technical programs, write PRDs and clear tickets, manage engineering sprints, and make trade-offs.
Strong project management skills, including balancing multiple initiatives across growth, sales, marketing operations, and brand.
Ability to build trusted relationships across functions and advocate for marketers in decisions.
Strong troubleshooting skills, including tracing campaign delivery issues through audience logic, suppression rules, and upstream data and explaining findings clearly.
Working knowledge of Salesforce, Github, Cursor, and Snowflake sufficient to validate audiences and pull reporting.
Comfort using AI tools and vibe coding, including prototyping fixes or scripts before involving engineering.
Familiarity with marketing systems and processes, including MQL definitions, routing, and opportunity attribution.
Experience with email and sequencing platforms such as Iterable, Outreach, or similar, and with in-product or platform advertising.
Comfort with Jira and Confluence and habit of documenting systems so others can self-serve.
Strong written and verbal communication, including synthesizing complex system issues and clearly communicating scope trade-offs.
Comfort working in a fast-paced environment with experimentation and rapid iteration.

Nice To Haves

Experience at a fast-paced startup.

Responsibilities

Drive strategy and roadmap for in-product advertising and product-led growth, including in-product ads and product pages across Rippling’s platform.
Run weekly sprints with ads engineering and MOps; prioritize the backlog, keep tickets moving, and make trade-offs visible to marketing.
Coordinate immediate fixes when campaigns break in email or in-product advertising, then address underlying infrastructure causes to prevent recurrence.
Own suppression, ranking, and allocation logic across emails and in-product ads; document and adjust rules as send volume grows while protecting customer experience and high-value campaigns.
Manage intake and triage for new trigger signals, partnering with data and engineering to implement useful signals and make them self-serve for marketers.
Expand advertising surfaces and formats by adding placements for new products, ad formats, and entry points.
Partner with Marketing Operations to ensure Rippling engagement is properly qualified as MQLs and resulting opportunities are accurate and correctly attributed.
Build and maintain reporting on campaign performance, suppression, and pipeline across core channels.
Analyze experiments against KPIs and optimize based on results, working with data science and engineering to identify and share insights with the growth team.