Lifecycle Journey Manager, Cross-Sell & Expansion
About The Position
The Lifecycle Journey Manager will join MoneyLion’s Growth & Retention team and own the Cross-Sell & Expansion stage of the user journey. The role is accountable for growing product breadth and monetization depth, turning single-product users into multi-product, high-value customers. It owns the strategy, primary KPI, and end-to-end journey rather than operating only channel campaigns. The manager will partner with Product, Data, Creative, Martech, and other teams to design, launch, measure, and improve programs that expand customer value. The role works with the AI decisioning stack by defining its objectives, signals, eligibility, and guardrails. It combines strategic ownership with hands-on execution and an analytical, experiment-driven approach.
Requirements
- 5–8+ years of experience in lifecycle / CSM, growth, or retention marketing for a digital product or subscription business, with depth in cross-sell, upsell, or monetization.
- Experience owning both strategy and execution, including defining lifecycle plans and personally shipping journeys in Iterable, Braze, Salesforce Marketing Cloud, or a similar platform.
- Strong data literacy in propensity, funnel, cohort, and incrementality analysis, with the ability to translate findings into roadmaps.
- Experience designing always-on, triggered programs such as cross-sell, post-purchase, and onboarding-to-adoption journeys rather than one-off blasts.
- Comfort directing AI / ML decisioning or personalization, including predictive scoring and next-best-action models.
- Ability to influence cross-functionally with Product, Data, Legal / Compliance, and Creative, and align stakeholders without authority.
- Excellent written communication and a high bar for QA and detail.
- A bias toward ownership and action, with the ability to ship, learn, and iterate quickly.
Nice To Haves
- Experience in fintech, subscription, or marketplace businesses.
- Familiarity with Hightouch, AID, or other decisioning / composable martech platforms.
Responsibilities
- Own the end-to-end strategy and primary KPI for the Cross-Sell / Expansion pillar, including products per user, secondary-LOB adoption, and expansion revenue.
- Design multi-product, multi-channel journeys such as post-purchase upsell, marketplace and in-app offers, and next-best-product experiences.
- Define next-best-product and propensity logic with Data Science, including signals, eligibility, and guardrails for the AID / Hightouch decisioning stack.
- Build and launch journeys in Iterable, including workflow setup, audience configuration, suppressions, QA, and launch checks.
- Run structured experiments on offers, timing, sequencing, and channels to increase product breadth and depth without over-messaging.
- Partner with PMM on cross-sell value propositions and with LOB / partner teams on offer economics.
- Report on expansion KPIs, surface insights, and recommend concrete next steps based on data.
- Direct and supervise AI agents responsible for rapid response, monitoring, and quality for the pillar’s programs.
Benefits
- Performance-based bonus scheme of up to 10%.
- Flexible working hours with hybrid / home-office options.
- Learning and development budget and clear career growth.
- Comprehensive health and wellbeing benefits.
- Modern equipment (Mac/Windows) for work and personal use.
- Employee Stock Purchase Plan.
- 401(k) match.
- Health insurance options.
- Disability coverage.
- Life insurance.
- Unlimited paid time off.
Stand Out From the Crowd
Upload your resume and get instant feedback on how well it matches this job.
What This Job Offers
Job Type
Full-time
Career Level
Mid Level
Education Level
No Education Listed
