Growth Marketing Strategist

Skillable

1d•$115,000 - $150,000•Remote

About The Position

The Growth Marketing Strategist owns programs and plays that drive new-logo acquisition and expansion pipeline. The role translates growth goals into repeatable seller-executable programs, including account segmentation and prioritization, vertical and use-case plays, competitive takeout plays, event-driven plays, and cross-sell and upsell motions. It also drives inbound demand and website conversion, leads paid media and content syndication strategy, activates intent data, and improves Marketing-to-Sales handoffs and buyer engagement. The strategist uses AI agents and automated workflows to support account research, buying signals, playbooks, pre-call preparation, and pipeline reporting. They design agent-ready plays, establish measurement and quality standards, drive adoption through training and reusable resources, and partner with RevOps on data quality, CRM governance, and human oversight. The role owns pipeline metrics and program investment reporting, allocates spend based on performance, and provides senior leaders with insights on pipeline health, risks, and opportunities. This position aligns cross-functional teams—including Sales, Marketing, RevOps, Customer Success, Product Marketing, and Finance—and serves as a strategic thought partner to senior Sales leadership. It may also contribute to hiring and other strategic initiatives. The role is fully remote in a home-office setting, with periodic travel of up to approximately 10%. Skillable can hire only candidates whose primary residence is in the states listed in the posting.

Requirements

Bachelor’s degree in a related field or relevant years of experience.
At least 8 years of experience in Sales Strategy, GTM Strategy, Revenue Operations, Demand Generation, or Consulting within B2B SaaS or high-growth technology companies.
Deep experience driving net-new logo acquisition and top-of-funnel growth.
Hands-on expertise in inbound demand generation, paid media, website conversion, content syndication, and intent data.
Proven track record designing and scaling sales programs and GTM plays that deliver measurable pipeline and revenue impact.
Experience managing marketing or program budgets with a focus on performance and ROI.
Strong analytical skills and ability to turn complex data into clear insights, decisions, and actions.
Exceptional executive communication and storytelling skills, including presenting complex strategies and results to senior leadership.
Ability to define short- and long-term strategies for scalability and operational efficiency and drive execution.
Ability to prioritize and manage workload and meet project deadlines.
Strong organizational skills and ability to address short- and long-term demands simultaneously.
High level of confidence, integrity, and professional courtesy.
Naturally inquisitive, with a desire to learn, solve problems, and conduct detailed analysis.
Thorough understanding of business operations and processes, or willingness to learn them quickly.
Must have a primary residence in one of the states where Skillable can hire: AZ, CA, CO, FL, GA, ID, IN, KY, MA, ME, MI, MO, NC, ND, NE, NH, NV, NY, OH, OK, SC, TN, TX, UT, WA, or WI.

Nice To Haves

Experience in customer expansion or customer growth.
Strong Microsoft suite experience, including Teams or similar web conferencing and internal communication software.
Experience working in a fully remote team.

Responsibilities

Own net-new logo growth strategy, including ideal customer profile definition, segmentation, prioritization, and coverage models.
Design and launch repeatable sales plays for pipeline creation, including vertical, use-case, competitive takeout, and event-driven plays.
Design expansion plays for existing customers in partnership with Customer & Expansion Marketing and Customer Success.
Translate company growth goals into top-of-funnel and expansion programs that sellers can execute consistently.
Use AI agents and automated workflows for account research, buying signals, account playbooks, pre-call preparation, and pipeline reporting.
Design agent-ready plays with clear triggers, audiences, data sources, seller actions, success metrics, and quality standards.
Run plays on a consistent cadence, measure impact, and determine when to iterate, scale, or retire them.
Partner with RevOps on data quality, CRM hygiene, governance, and human-in-the-loop practices.
Drive field adoption through seller and manager training and a shared library of reusable agents, skills, and prompts.
Drive inbound demand and website conversion through programs, offers, forms, testing, and optimized conversion paths.
Lead paid media and content syndication strategy, including channel mix, targeting, vendors, and performance.
Use intent data and buying signals to prioritize target accounts and trigger pipeline-generating plays.
Build programs to generate qualified pipeline through outbound motions, Marketing-to-Sales handoffs, and buyer engagement models.
Partner with Marketing to align campaigns, messaging, and offers with field sales execution.
Reduce pipeline friction through improvements to process, tooling, enablement, and incentives.
Allocate spend across channels and plays based on pipeline return, adjusting as performance data comes in.
Report on spend, cost per opportunity, and return on program investment.
Partner with Enablement to translate plays into targeting, messaging, and executable guidance, with accountability and reporting across Sales leadership.
Own core new-logo and expansion pipeline metrics, refine programs using performance data, and provide executive insights on pipeline health, risks, and opportunities.
Align cross-functional teams and set priorities and execution plans while serving as a strategic thought partner to senior Sales leadership.
Contribute to interviewing and selecting new team members when needed.
Support and promote company values through regular positive interactions with internal and external partners and customers.
Contribute to other strategic business initiatives or cross-functional projects as required.

Benefits

Fully remote work with a monthly stipend for office services and supplies.
Medical insurance with two plan options, dental insurance with two plan options, and vision insurance.
Health savings account with employer contributions and healthcare and dependent-care spending accounts.
Employee assistance program.
Group paid life insurance, group paid short- and long-term disability insurance, and voluntary life and AD&D insurance.
Accident and critical illness coverage options.
401(k) with company match.
Tuition reimbursement.
Healthy lifestyle reimbursements.
Unlimited PTO.
Paid holidays.
Bereavement leave, parental leave, caregiver leave, and paid FMLA leave.
Eligible team members may log off at 2:00 p.m. local time on Fridays when work and deliverables are on track.
Full company closure during the 4th of July holiday week.
Up to $750 annually reimbursed for wellness-related lifestyle choices such as gym memberships, fitness classes, or healthy meal plans.
$200 monthly office-expense stipend.
Access to pet insurance.
Employees and dependents can access Skillable learning opportunities through the company’s product.