Principal Growth Marketing Strategist

GitLab

4d•$152,800 - $259,200•Remote

About The Position

The Principal Growth Marketing Strategist is an individual contributor who partners directly with GitLab’s VP of Growth Marketing as a strategic operator. The role keeps an integrated view of Growth Marketing’s goals, budgets, strategic projects, and pending decisions, and acts on that view to accelerate work. It manages outcomes across ten functions through influence, judgment, and follow-through, and may represent Growth Marketing on the VP’s behalf. The role does not manage a team. Growth Marketing is responsible for programs connecting GitLab with customers and buyers, including campaigns, regional and field marketing, lifecycle and product-led growth, marketing engineering and operations, corporate events, partner marketing, community programs, and Co-Create. The team is accountable for pipeline, first orders, Flex conversion and expansion, and post-sale adoption. The strategist helps maintain the team’s operating rhythm, coordinate and deliver cross-functional work, guide budget decisions within delegated authority, and support executive communications and AI adoption. The role is remote. GitLab says team members may need to travel occasionally for events and leadership offsites. The position requires extensive B2B software marketing experience, senior leadership experience, broad marketing knowledge, business and financial fluency, hands-on AI use, and strong executive communication and discretion.

Requirements

Extensive B2B software marketing experience and senior leadership experience, including ownership of a marketing function, a large program budget, or a go-to-market motion, with accountability for a pipeline or revenue number.
Breadth across marketing, including experience in or close collaboration with demand and digital, field and events, lifecycle or product-led growth, partner marketing, and marketing operations.
A track record of delivering cross-functional projects without formal ownership through influence rather than authority, working with executives, peers, and individual contributors.
Business fluency, including comfort reading a P&L, pipeline report, and budget model; understanding consumption and subscription business models; and explaining trade-offs to a CFO in plain language.
Experience with program and operating rhythms, including goal frameworks, business reviews, and planning cycles, and the ability to keep them disciplined without creating bureaucracy.
Hands-on AI fluency: daily use of AI tools, experience building or configuring something with them, and curiosity about how AI changes marketing operations.
Executive communication skills, including concise writing, clear verbal briefs, comfort presenting to and answering questions from VPs and C-level leaders, and sound judgment about what to communicate upward.
Discretion in handling confidential people, budget, and strategy information.
Familiarity with developer, DevOps, or platform engineering audiences, or the ability to learn about them quickly.
Ability to use GitLab and travel occasionally for events and leadership offsites.

Nice To Haves

Prior experience in a chief of staff, strategy and operations, or business operations role.

Responsibilities

Run Growth Marketing’s operating rhythm, including goals, business reviews, planning cycles, and metrics inspections, and ensure decisions are recorded and followed through.
Track leadership team commitments between their one-on-ones with the VP so those conversations can focus on strategy rather than status.
Own strategic Growth Marketing projects without a single functional home by scoping them, finding an owner, or acting as the owner, and delivering them.
Maintain the team’s budget picture, prepare trade-offs with recommendations, and act within authority delegated in writing by the VP.
Represent Growth Marketing on the VP’s behalf in pipeline reviews, cross-functional planning, and partner conversations, conveying the team’s position and carrying decisions back.
Unblock functional leaders when the VP is engaged elsewhere or prepare issues so they can be resolved efficiently.
Serve as an optional thinking partner to functional leaders.
Partner with marketing’s AI Transformation Owner to make AI adoption across Growth Marketing visible, measured, and progressing.
Prepare the VP for high-stakes moments, including executive updates, leadership materials, keynotes, and customer and partner meetings; verify numbers and write first drafts.