Growth Marketing Manager (Patient Acquisition)
Ayble Health
•Hybrid
About The Position
Ayble Health is seeking a data-driven, strategic, and execution-focused Growth Marketing Manager to lead and expand their patient acquisition efforts. This role involves bridging high-level client strategy with hands-on campaign execution, creating tailored campaigns for specific clients, developing Ayble-driven enrollment strategies, and architecting retargeting funnels to re-engage users. The ideal candidate is passionate about performance KPIs, building automated processes, and directly contributing to business growth.
Requirements
- 6+ years of experience in growth marketing, performance marketing, or enrollment marketing.
- Experience ideally within digital health, healthtech, or a B2B2C environment.
- Strong analytical skills with a proven track record of using data to drive marketing decisions, optimize funnels, and report on performance.
- Hands-on experience with marketing automation platforms, specifically Braze.
- Ability to develop client strategies and execute tasks such as writing copy, building emails, or pulling performance reports.
- Comfort working in a fast-paced, evolving startup environment with leadership.
Responsibilities
- Design, deploy, and manage end-to-end patient acquisition and enrollment marketing strategies across the client lifecycle.
- Build and execute multi-channel campaigns, combining broad Ayble-driven initiatives with customized, client-specific marketing.
- Analyze the enrollment funnel to identify drop-off points and develop/implement retargeting and win-back strategies.
- Develop standardized marketing toolkits, playbooks, and templates for efficient customization and deployment across client accounts.
- Design, launch, and optimize automated lifecycle workflows (email, SMS, push) based on customer behavior and segment insights.
- Transition from bespoke execution to creating automated, scalable processes for patient acquisition.
- Track performance marketing metrics and client-level KPIs to measure campaign health and ROI.
- Conduct A/B tests on messaging, creative, and timing, using data to optimize campaign performance.
- Collaborate with Product, Design, Data, and Clinical teams to improve the customer journey and internal workflows.
- Prioritize tasks and manage project timelines for campaign execution and stakeholder alignment.
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What This Job Offers
Job Type
Full-time
Career Level
Mid Level
Education Level
No Education Listed
