Acquisition Marketing Manager

PlanetArt • Pleasanton, CA

1d • Hybrid

About The Position

PlanetArt is seeking a talented Acquisition Marketing Manager to join their marketing team. This role will focus on driving customer acquisition across various paid social and offline channels, including Facebook, Instagram, TikTok, and Google. The manager will be responsible for executing both paid and organic user acquisition strategies, scaling successful initiatives, optimizing performance, and identifying new growth opportunities. The ideal candidate must be adept at managing multiple projects, possess strong project management skills, and have a keen eye for detail. This position requires comfort in a fast-paced, collaborative, and fluid environment where multitasking and adaptability are essential. A positive attitude and excellent interpersonal, verbal, and written communication skills are a must. Candidates must be local to or willing to relocate to the Pleasanton area due to the hybrid work model (3 days onsite, 2 remote).

Requirements

• 4+ years of marketing experience with a proven track record of driving profitable customer acquisition at scale.
• Deep hands-on experience executing and optimizing campaigns across Facebook, Instagram, TikTok, Google, YouTube, CTV, and other paid channels.
• Strong analytical skills with the ability to translate performance data into actionable insights and strategic decisions.
• Proficient in Excel, Google Analytics, Tableau, and familiar with AI-powered marketing tools (creative generation, bidding optimization, etc.).
• Exceptional organizational skills with the ability to manage multiple projects and tight deadlines, especially during peak seasonal periods.
• Excellent verbal and written communication skills.
• Bachelor's degree required; Business or Marketing preferred.

Nice To Haves

• Experience with SEO, ASO, and mobile measurement platforms a plus.

Responsibilities

• Own customer acquisition and retargeting strategies.
• Explore new partner and channel opportunities.
• Manage budget allocation and forecasting.
• Set up, manage, optimize, and report on campaign performance across paid social, search, and offline channels.
• Monitor and analyze campaign performance metrics, interpreting data to derive actionable insights that drive optimization and inform strategic decisions.
• Leverage Google Analytics, Tableau, and internal tools to ensure data accuracy and reliable flow-through between platforms and internal databases.
• Map user touchpoints across mobile, desktop, and other devices to inform holistic acquisition strategy.
• Partner with the Creative team to develop and iterate on ad creative, driving a rapid test-and-learn cycle at scale.

Benefits

• Health, Dental, and Vision Insurance
• Life Insurance
• 401(k) with matching
• Pet Insurance
• Mental Health Benefits
• Comprehensive Time Off Program, including Vacation, Sick Days, Paid Holidays, and Floating Holidays
• Employee Product Discounts

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level