Acquisition Marketing Manager

Terminix•Memphis, TN

9d•$90,000 - $110,000•Remote

About The Position

This role will provide marketing support to Rentokil Terminix Acquisition Wildlife Brands. This role serves as a key link between Corporate Rentokil Terminix Marketing and the Region/District operations teams, as well as cross-functional teams, on marketing strategies and planning. This role is responsible for leading our marketing efforts, encompassing both strategic oversight of external agencies and hands-on management of key channels. The ultimate need is to build a dominant local presence and drive results through high-impact lead generation and lifecycle marketing aligned with overall business objectives.

Requirements

Experience and/or knowledge of decentralized, route-based service industries is strongly desired; including National and Regional Marketing experience
Understanding of budget management and driving business goals
Excellent interpersonal, written and verbal communication and presentation skills
Ability to influence and drive integration of marketing strategy into operational program and planning
Knowledge of a wide range of marketing techniques and concepts, most importantly lead generation
Strong technical marketing aptitude to include mobile marketing and social media, with strong business acumen
Effectively manage multiple projects/tasks of varying complexities, meet deadlines and work well under pressure
Strong analytical skills and the ability to meet tight deadlines is essential for a fast-paced environment.
Ability to demonstrate composure and self-confidence in difficult situations
Proficient in Google suite of software tools
Strong writing and proofreading skills
Highly commercial and entrepreneurial with an attestable customer focus and growth mindset.
Outstanding analytical and problem-solving abilities with a strong understanding of corporate marketing and influencing key financial performance indicators including content strategies, marketing and digital content.
Strives towards making a positive impact on society and the environment across the, establishing RNA as a leader in this space
Able to demonstrate high levels of drive, work ethic and personal accountability with the ability to work under pressure while maintaining sound judgement and a rigorous focus on the details.
Possess critical thinking and problem-solving skills
Bachelor’s Degree or equivalent in a Business Development, or Marketing related subject
Minimum of 5+ years of experience in Marketing, including strategy development, campaign management, and performance analysis.
Strong background in data analysis, visualization, and using analytics to inform decision-making.

Nice To Haves

Familiarity with marketing channels and platforms, such as: Canva, Mailchimp, HubSpot, Adobe, Meta Business Suite, etc. (working knowledge a plus)

Responsibilities

Develop, plan, and execute marketing programs and campaigns to promote local wildlife acquisition brands.
Collaborate with product marketing teams and field operations management to create brand proposition, product/service promotions, value propositions, messages, and associated marketing strategies.
Lead website and SEO strategy in partnership with external agencies to improve organic search rankings, monitor performance, and identify opportunities for ongoing improvements.
Manage Google Business Profile (GBP) and local listing accuracy to ensure high visibility in local search results.
Provide regular reports on SEO performance and recommend data-driven optimizations.
Plan, create, and manage email campaign strategy, including list segmentation, personalization, content creation, design, and execution.
Manage agency relationships, including the review and approval of proposals, budgets, and invoices, to foster strong and effective collaboration.
Partner closely with the Performance Media Manager to co-develop and execute high-impact lead generation strategies across PPC, LSA, and Affiliate networks to hit key KPIs and revenue growth.
Collaborate with Marketing Business Partners to execute local marketing initiatives for brand awareness, such as managing events and sponsorships for local brands.
Build strong Regional/ District relationships and become a true partner, connecting field and corporate to a single mission.
Develop marketing materials with the marketing services team, which may include content development which will adhere to established brand standards.
Coordinate reporting of lead generation activities and analyze performance, communicating results with the sales and field operations teams.
Share marketing best practices from local wildlife acquisition brands with RNA NA marketing services team.
Be flexible to support and assume various roles as needed within a small team, always maintaining a partner and customer focus.
Able to influence and drive integration of marketing strategy into operational program and planning.
Maintain knowledge of a wide range of marketing techniques and concepts, most importantly lead generation.
Possess strong technical marketing aptitude to include mobile marketing and social media, with strong business acumen.
Manage multiple projects/tasks of varying complexities effectively, meet deadlines and work well under pressure.
Have strong analytical skills and the ability to meet tight deadlines is essential for a fast-paced environment.
Able to demonstrate composure and self-confidence in difficult situations.

Benefits

Professional and Personal Growth
Multiple avenues to grow your career
Training and development programs available
Tuition Reimbursement benefits (for FT Colleagues)
Health and Wellness
Full-time colleagues are eligible to begin enrollment immediately upon hire with benefits starting on day 1
Health benefits including Medical, Dental, Vision, Disability, and Life Insurance plus much more
Savings and Retirement
401(k) retirement plan with company-matching contributions
Work-Life Balance
Vacation days & sick days
Company-paid holidays & floating holidays
A company mindset that prioritizes health, safety, and flexibility