Growth Marketing Manager

CHG Healthcare • Midvale, UT

2d • Hybrid

About The Position

CHG Healthcare is seeking a Growth Marketing Manager to join their Marketing and Customer Products team. This team is responsible for driving provider awareness, engagement, and conversion across all channels, aiming to connect physicians and advanced practice providers with suitable opportunities. The Growth Marketing Manager will be responsible for developing and executing integrated marketing campaigns from start to finish, identifying growth opportunities throughout the customer funnel, and collaborating with various channel teams to achieve measurable business results. This role reports to the Sr. Marketing Director.

Requirements

• Strong data fluency. Candidate can pull insights from dashboards and analytics tools and translate them into clear strategic recommendations.
• Proven experience building and managing integrated, multi-channel marketing campaigns from brief to post-campaign analysis.
• Full-funnel marketing mindset with working knowledge of paid media, email, CRO, and SEO at a strategic level.
• Ability to influence and align cross-functional teams without direct authority.
• Strong verbal and written communicator.
• Understanding of performance marketing metrics including CPA, CAC, LTV, ROAS, and conversion rate optimization.
• Working proficiency with AI tools to support daily tasks and decision-making.
• Bachelor's degree in Marketing, Business, Analytics, or related field.
• 6–8 years of experience in growth marketing, integrated marketing, or performance marketing.
• Experience working cross-functionally with paid media, web, email, creative, and analytics teams.

Nice To Haves

• Background in healthcare, SaaS, or e-commerce strongly preferred.
• Experience with web analytics platforms (Adobe Analytics or Google Analytics).
• Familiarity with SQL or marketing data warehouses.
• Experience building or managing a structured testing or experimentation program.

Responsibilities

• Propose, develop, and lead integrated marketing campaigns from concept through completion, including campaigns that support specific business priorities such as promotions, referral programs, provider engagement initiatives, and seasonal or market-driven opportunities.
• Translate business priorities into campaign briefs that define audience, channel mix, messaging, KPIs, and timeline; serve as the campaign lead keeping all workstreams on track.
• Collaborate with creative, paid media, email, and web teams to bring campaigns to life serving as the campaign lead who keeps all workstreams aligned and on schedule.
• Manage multiple campaigns simultaneously across different specialties, programs, or audience segments, maintaining clarity on priorities and ensuring nothing falls through the cracks.
• Evaluate campaign performance post-launch, document learnings, and apply insights to future campaigns to continuously raise the bar on results.
• Serve as the connective tissue between paid media, lifecycle/email, web, and creative teams, ensuring integrated strategies, coordinated execution, and shared accountability for funnel outcomes.
• Partner with each channel team on strategy and execution: paid media on targeting and investment mix; email on nurture and segmentation; web on CRO and A/B testing; creative on briefs and messaging.
• Develop annual growth marketing plans spanning awareness through conversion and retention; maintain a prioritized backlog of tests and initiatives.
• Design and run structured tests across channels and funnel stages; document hypotheses, results, and learnings to build institutional knowledge.
• Identify friction points in the conversion funnel and drive initiatives to address them; continuously evaluate channel mix and reallocate toward higher-performing approaches.
• Own the growth marketing performance narrative, tracking KPIs across the full funnel (CPA, CVR, CPL, ROAS, CAC, pipeline contribution) and connecting them to business outcomes.
• Build strong relationships with sales division partners; monitor lead quality and pull-through at the marketing-to-sales handoff.

Benefits

• 401(k) retirement plan with company match
• Traditional healthcare benefits such as medical and dental coverage
• Unique benefits like onsite health centers, corporate wellness programs, and free behavioral health appointments
• Flexible work schedules - including work-from-home options available
• Recognition programs with rewards including trips, cash, and paid time off
• Family-friendly benefits including paid parental leave, fertility coverage, adoption assistance, and marriage counseling
• Tailored training resources including free LinkedIn learning courses
• Volunteer time off and employee-driven matching grants
• Tuition reimbursement programs

What This Job Offers

• Job Type: Full-time
• Career Level: Senior