Growth Marketing Manager (Remote)
About The Position
Xodo is Apryse's end-user business, focusing on a portfolio of document products used daily by millions for signing, editing, and managing documents. Xodo Sign is the fastest-growing product within this portfolio, backed by Apryse, a document technology company trusted by 85% of the Fortune 100. This role is for a marketer who can translate these strengths into pipeline and revenue. The ideal candidate treats marketing as a revenue function, with programs measured by pipeline and bookings, not just leads and impressions. They will attract and convert B2B multi-seat buyers through demand and lifecycle programs, utilizing HubSpot to manage the funnel and build social proof. As the Growth Marketing Manager, you will be responsible for pipeline, lifecycle, and demand programs in a hands-on, autonomous role. You will directly manage the marketing platform, leveraging AI and modern martech as force multipliers within a small, skilled team that includes digital, performance, web, SEO/AEO, and content creation specialists. Experience building growth marketing programs within a PLG-meets-sales-assist motion is highly valued.
Requirements
- 4+ years of experience in Growth Marketing, Lifecycle Marketing, Demand Generation, or Revenue Marketing within a B2B SaaS business.
- Proven ability to build and execute full-funnel, multi-channel campaigns that generate qualified demand and contribute to pipeline growth.
- Strong working HubSpot experience, including automation, workflows, lifecycle marketing, segmentation, and reporting.
- Experience using AI tools, agents, automation platforms, and modern martech to scale marketing execution, experimentation, and customer engagement.
- Experience building campaign dashboards and executive-ready performance summaries.
- Strong creative judgment with the ability to collaborate in Canva, Figma, or similar tools to guide campaign assets, landing page layouts, and visual storytelling.
Nice To Haves
- Content creator: video, short-form, or on-camera comfort.
Responsibilities
- Build and run integrated growth campaigns that drive demand and qualified pipeline, with an emphasis on generating business and multi-seat buyers for Xodo Sign and the end-user portfolio.
- Drive marketing-sourced and marketing-influenced pipeline generation across the Xodo portfolio, with success measured in pipeline, bookings, conversion rates, and revenue contribution.
- Partner directly with the sales team on account targeting and sales-assist programs; you’ll work with our AE as a teammate.
- Build email and lifecycle programs: trial activation, free-to-paid conversion, expansion, promotions, win-back, and retention nurtures.
- Run HubSpot day to day: workflows, email programs, segmentation, lead management, landing pages, and campaign reporting.
- Partner with Sales and Operations teams to improve data quality, funnel visibility, lead routing, and reporting accuracy.
- Support programs that drive customer advocacy, review generation, UGC, and social proof across G2, Capterra, and other review and community platforms.
- Activate market-facing content including webinars, video, customer education, social content, and thought leadership initiatives that support pipeline generation and customer growth.
Benefits
- Competitive salary commensurate with experience and qualifications.
- A comprehensive extended benefits package including health, dental and vision for you and your family, with company paid offerings.
- 401K savings program with company match.
- Generous paid time off (PTO) is offered to support the ability to rest and recharge
- A great team environment and resources, supporting you to do the best work of your life and providing unlimited career growth potential.
- Highly autonomous and entrepreneurial environment.
- Annual recurring WFH allowance for you to purchase items you need for your home office.
- Ongoing support for learning development so you can master your craft.
- Work with the hardware you're most comfortable with (Windows or Mac).
- Diverse and inclusive workplace where we all learn from each other.
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What This Job Offers
Job Type
Full-time
Career Level
Mid Level
Education Level
No Education Listed
