Growth Marketing & Technology Senior Manager (Remote)

Continued•Austin, TX

1d•Remote

About The Position

Continued is seeking a Growth Marketing & Technology Senior Manager to lead marketing tech stack integration, optimize the growth funnel, and pioneer next-generation acquisition strategies. This is a high-impact role at the intersection of marketing strategy, data infrastructure, and intelligent automation. The company is a leader in EdTech, is 100% virtual, and is recognized as a great workplace by Fortune. The team is investing in centralized audience segmentation and an AI-first approach. This role is for a modern marketer focused on a well-architected customer data platform for email, direct mail, and cross-channel orchestration.

Requirements

6+ years in email marketing, growth marketing, or marketing automation.
Hands-on experience with a CDP (Twilio Segment preferred).
Direct experience with a marketing automation platform (Marketo, HubSpot, Klayvio, Customer.io, or equivalent).
Demonstrated ability to design and execute segmentation strategies using first-party behavioral and transactional data.
Working knowledge of CAN-SPAM and other privacy regulations, email deliverability best practices, and list hygiene management.
Experience working cross-functionally with data engineering, analytics, and product teams.
Direct mail program experience or exposure to omnichannel orchestration.
Experience in a subscription or auto-renew business model.
Active, hands-on use of AI tools in a marketing workflow.
Experience in a regulated or compliance-sensitive vertical (healthcare, education, financial services).
Solid familiarity with Marketo.
Must be able to work from home during core US business hours.
Must be located in the United States and be legally eligible to work for us.
Must have the ability to fulfill the job requirements with or without reasonable accommodations.

Nice To Haves

Highly curious.
Comfortable in a fast-paced environment.
Thrives in a collaborative team-setting.
Pays special attention to details.
Appreciates and can tap-into the unique skills of others.
Strong contributor in a remote work setting.
Data-literate, technically fluent prospect, winback and engagement marketer equally comfortable in a CDP workspace as building journeys in an ESP.
Researches and follows trends in marketing technology.
Passionate about data quality.
Energized by collaboration and cross-team success.
Default to data before opinions — build the audience, test the hypothesis, and read the results.
A builder, not just a manager — comfortable rolling up sleeves in the platform while also influencing strategy.
Moves with urgency and communicates proactively, especially when blockers arise.
Energized by ambiguity and sees an evolving role as an opportunity, not a risk.
Holds self and work accountable to a high standard, and raises the bar for people around.
Strives for and uplifts internal and cross-team accomplishments.

Responsibilities

Lead the audience segment buildout within our licensed platform, collaborating with the data team to manage audience traits, event taxonomy, identity resolution rules, and apply integration architecture with ESP’s and downstream channels.
Own the email marketing program end-to-end, including campaign strategy, segmentation, automation flows, A/B testing cadence, and performance reporting.
Establish and enforce data hygiene standards, CAN-SPAM and other compliance protocols, and unsubscribe/suppression management across sends and mailings.
Collaborate with the data team to maintain a subscriber data governance framework, defining data collection, storage, and flow across the stack.
Partner with the data team to align CDP data structures with the broader data roadmap and migration project.
Drive a cohesive omni-channel strategy by aligning direct mail logistics with digital campaigns for consistent audience targeting, personalization, and suppression.
Lead AI automation adoption across email and direct mail, deploying AI tools for send-time optimization, predictive segmentation, A/B testing, and performance analytics.
Manage reporting dashboards that connect marketing channels for engagement to renewal rates and revenue contribution.
Evaluate and recommend additional MarTech tooling to support channel expansion and automation maturity.
Serve as the internal subject matter expert on email and related CDP capabilities.
Managerial responsibilities of one or more team members.

Benefits

Work from home with a company-provided MacBook and internet stipend.
21 days of flexible PTO + your birthday + holidays (with flexible substitution).
½ day Summer Fridays Memorial Day to Labor Day.
Comprehensive medical, dental, and vision group health insurance.
Flexible spending accounts.
401k match.
Professional development budget.
Robust wellness programs.
Pet insurance.
Many more perks and benefits.