Growth Marketing Manager, US Remote

Carewell

21h•Remote

About The Position

About Carewell Join Carewell and be a part of a team that creates impactful solutions for caregivers and their unique challenges. We're looking for hardworking individuals committed to raising the bar and striving for impact, scalability, and simplicity. Build your career with Carewell, a category-defining business dedicated to making caregiving easier. About the Role As Carewell's Growth Marketing Manager, you'll own how we create new demand for our brand across both of Carewell's business lines: our e-commerce retail operation and our Care Services division, which connects caregivers and patients with professional care coordination services. This is a test-driven growth role. Where our search program captures the demand that already exists, your job is to generate new demand - building brand awareness, driving awareness and sales of our private label and co-op brands, and creating new interest in Care Services. Paid social is your primary lever, but you won't be boxed into a single channel: you'll form hypotheses about where our audience is and what will move them, then test into new channels wherever the opportunity is strongest.

Requirements

4–6 years of growth, paid social, or demand-generation marketing experience, ideally in e-commerce or direct-to-consumer; experience with a health, medical supply, or caregiving-adjacent brand is a strong plus
A creative-first, hypothesis-driven operator: you think in bets and learnings, not just campaign dashboards
Hands-on expertise running paid social (Meta at minimum; TikTok, YouTube, display, or others a plus), including audience strategy, creative testing, and budget pacing
A strong creative eye and the ability to both direct creative (briefing designers/freelancers) and produce or edit it yourself when needed
Comfort with data and measurement concepts — ROAS, CPA, LTV, incrementality — enough to partner closely with analytics; deep technical and attribution work is owned by the Head of Data, not this role
Track record of designing and running structured tests and turning results into decisions
Proven experience managing paid social / awareness budgets with measurable business impact
Comfort with ambiguity, a bias to action, and the initiative to find opportunities before they're flagged
Clear communication — able to frame a hypothesis, a result, and a recommendation simply

Nice To Haves

Experience building brand awareness for a multi-brand or private-label portfolio
Familiarity with lead-gen or service-based marketing (e.g., Care Services–style enrollment funnels)
Hands-on skills in creative tools (e.g., Adobe, Canva, CapCut, Figma)
Familiarity with BigCommerce or comparable e-commerce platforms
Experience testing into emerging channels (connected TV, influencer/creator, partnerships)

Responsibilities

Own the demand-generation strategy for Carewell's brand, private label, and for Care Services — identifying where the biggest awareness and demand opportunities are and building a plan to capture them
Frame every initiative as a testable hypothesis (“we believe X will drive Y because of Z”), and maintain a prioritized, always-on testing roadmap
Think opportunistically about channels: treat paid social as the primary vehicle, but proactively identify and test into new awareness channels (e.g., YouTube, display, connected TV, creator partnerships) where our audience lives
Distinguish between the demand-creation job you own and the demand-capture job owned by the search agency, and coordinate so the two are complementary rather than overlapping
Own strategy, execution, and day-to-day management of paid social across Meta and other awareness-first platforms for both e-commerce and Care Services
Build campaign structures that reflect Carewell's brand priorities — the distinct roles of private label, co-op brand, and national brand categories in the portfolio
Run a disciplined testing culture across creative, audience, messaging, and placement, and translate results into the next round of hypotheses
Manage day-to-day budget pacing and spend within agreed targets, recognizing that spend decisions are business decisions tied to margin and LTV
Partner with the analytics function on measurement design so every test has a clear read
Own the creative vision for awareness and demand campaigns — from insight and concept through to what actually ships
Write clear creative briefs to partner with designers to bring to life; roll up your sleeves to produce or edit creative directly when speed calls for it
Develop messaging and creative that differentiates Carewell and that speaks authentically to our audience
Build a library of creative learnings — what resonates, with whom, and why
Partner with analytics to connect creative and channel activity to business outcomes, and use those reads to sharpen the next experiments
Coordinate with our paid search agency so awareness and capture efforts reinforce each other and messaging stays consistent
Partner with content, ecommerce, and Care Services teams on landing experiences, promotions, and enrollment flows that convert the demand you create
Keep a pulse on platform shifts, creative trends, and new channels, and bring a clear point of view on where to place the next bet