Growth Marketing Manager, Lifecycle
About The Position
The Lifecycle Growth Marketing team engages Lyft riders and drivers to drive preference and usage through acquisition, engagement, retention, and resurrection experiments across email, push notifications, SMS, and in-app messaging. The team takes a data-driven approach, testing and measuring communications and tailoring experiences to audience segments. The Growth Marketing Manager will work with Product, Engineering, Analytics, Data Science, and Marketing Operations to design, test, and optimize incentive and non-incentive messages and experiences. The role owns lifecycle strategy for an audience, manages an experimentation program, develops performance reporting, drives creative strategy, and applies behavioral science to message sequencing, timing, and incentive design.
Requirements
- At least 6 years of experience in growth marketing.
- Experience owning a full lifecycle marketing program from the ground up, including strategy development and management of a prioritized roadmap.
- Strong SQL skills, including independently pulling and quality-checking data; SQL skills will be tested.
- A system for experiment prioritization, including impact scoring and clear success metrics, and a track record of deprioritizing work based on business needs.
- Ability to translate complex experiment results into clear takeaways for audiences unfamiliar with growth marketing.
- Cross-functional experience advocating for priorities and building alignment without direct authority.
- Ability to write concise creative briefs and provide specific, actionable feedback to designers and copywriters.
- Hands-on experience with AI tools and building automations or workflows that save time.
- Experience using monetary incentives to drive behavior change and impact.
- Experience building complex automated marketing journeys in a CRM platform and identifying when its standard functionality is insufficient.
Nice To Haves
- Experience using Claude or Cursor.
Responsibilities
- Own lifecycle marketing strategy for an audience, including channel mix, prioritization framework, and value delivered by each communication.
- Build and manage an experimentation program from ideation through results, with a clear point of view on what to test.
- Partner with Engineering, Product, and Data Science to unlock platform capabilities, influence roadmaps, and extend beyond out-of-the-box tooling.
- Own performance reporting by defining metrics and experiment setup, and sharing results and next steps with stakeholders and leadership.
- Drive creative strategy by briefing, reviewing, and iterating on email, push, SMS, and in-app assets in partnership with designers and copywriters.
- Apply behavioral science frameworks to message sequencing, timing, and incentive design.
Benefits
- Medical, dental, and vision insurance options, with additional programs available when enrolled.
- Mental health benefits.
- Family building benefits.
- Child care and pet benefits.
- 401(k) plan.
- 12 observed holidays.
- Discretionary paid time off for salaried team members; 15 days of paid time off for hourly team members.
- 18 weeks of paid parental leave for biological, adoptive, and foster parents.
- Subsidized commuter benefits.
- Lyft Pink benefits, including an exclusive opportunity to test new Ridership Program benefits.
- Potential equity offering and bonus.
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What This Job Offers
Job Type
Full-time
Career Level
Manager
Education Level
No Education Listed
