Growth Marketing Manager, Lifecycle
About The Position
The Lifecycle Growth Marketing team engages Lyft riders and drivers to drive preference and usage through acquisition, engagement, retention, and resurrection experiments across email, push notifications, SMS, and in-app messaging. The team uses data and testing to personalize communications and experiences by audience segment. The Growth Marketing Manager will own lifecycle marketing strategy for an audience, build and manage an experimentation program, and collaborate with Product, Engineering, Data Science, Analytics, and Marketing Operations. The role also owns performance reporting and creative strategy, and applies behavioral science to message sequencing, timing, and incentive design.
Requirements
- At least 6 years of growth marketing experience.
- Experience owning and building a full lifecycle marketing program, including strategy and a prioritized roadmap.
- Strong SQL skills, including independently pulling and quality-checking data; SQL skills will be tested.
- A system for experiment prioritization, including impact scoring, clear success metrics, and judgment about when to deprioritize work based on business needs.
- Ability to translate complex experiment results into clear takeaways for audiences outside growth marketing.
- Experience advocating for priorities and building alignment cross-functionally without direct authority.
- Ability to write concise creative briefs and provide specific, actionable feedback to designers and copywriters.
- Hands-on experience with AI tools and building automations or workflows that save team time.
- Experience using monetary incentives to drive behavior change and impact.
- Experience building complex automated marketing journeys in a CRM platform and identifying limitations of standard functionality.
Nice To Haves
- Experience with Claude or Cursor.
Responsibilities
- Own lifecycle marketing strategy for an audience, including channel mix, prioritization, and delivering value through communications.
- Build and manage an experimentation program from ideation through results, defining what to test and measuring impact.
- Partner with Engineering, Product, and Data Science to unlock platform capabilities, influence roadmaps, and extend beyond standard tooling.
- Own performance reporting by defining metrics and experiment setup, and communicating results and next steps to stakeholders and leadership.
- Drive creative strategy by briefing, reviewing, and iterating on email, push, SMS, and in-app assets with designers and copywriters.
- Apply behavioral science frameworks to message sequencing, timing, and incentive design.
Benefits
- Medical insurance options
- Dental insurance options
- Vision insurance options
- Mental health benefits
- Family building benefits
- Child care benefits
- Pet benefits
- 401(k) plan
- 12 observed holidays
- Discretionary paid time off for salaried team members
- 15 days of paid time off for hourly team members
- 18 weeks of paid parental leave for biological, adoptive, and foster parents
- Subsidized commuter benefits
- Lyft Pink benefits and access to test new Ridership Program benefits
- Additional programs available when enrolled in medical coverage
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What This Job Offers
Job Type
Full-time
Career Level
Manager
Education Level
No Education Listed
