Growth Marketing Manager

Rasa•,

9d•$140,000 - $150,000•Remote

About The Position

Rasa is seeking a Growth Gen Marketing Manager to join their Marketing team. This role is for a generalist marketer responsible for orchestrating marketing efforts, designing and running experimentation-driven campaigns across the full customer funnel. The ideal candidate will use data to identify successful strategies, scale them, and discontinue ineffective ones. This position involves collaborating with sales, product, and customer success teams to improve conversion rates and accelerate pipeline growth, leveraging AI and staying current with marketing trends. The role reports to the Senior Director, Marketing. This is a full-time, 100% remote position for candidates located in the USA, specifically within the EST or CT time zones. Rasa cannot assist with work authorization or visa sponsorship.

Requirements

Naturally curious and love finding the signal in the noise—turning data into insights and insights into action.
Excited about using AI and new tools to work smarter, move faster, and drive efficiency—and can teach and scale these practices across a team.
Understand that speed matters - ship fast, learn quickly, and iterate relentlessly.
5–8+ years of experience in B2B startup marketing with a strong foundation in growth, demand gen, or performance marketing and exposure to other subfunctions (product marketing, content, brand).
Track record of designing and running cross-channel campaigns with measurable impact, including experience with A/B testing and funnel optimization.
Strong analytical skills and proficiency with marketing analytics tools (Google Analytics, Mixpanel, Amplitude) and marketing automation platforms.
Scrappy and adaptable: thrives in ambiguous environments, comfortable rolling up sleeves and experimenting.
Collaborative connector who can align product, GTM, and leadership teams around shared goals.
Must be located in and a resident of the USA (EST or CT time zones).

Responsibilities

Design and run integrated, multi-channel campaigns that combine fuel (content, creative, messaging) with engine (distribution and channels) across Google, LinkedIn, Meta, and other paid media platforms.
Use AI tools, workflows, and agents to extend capabilities, improve velocity, and scale output while maintaining a high quality bar.
Start with a deep understanding of our audience and market. Use insights (powered by AI + human research) to guide positioning, differentiation, and campaign priorities.
Work across product, sales, customer success, and leadership to align on priorities, improve conversion rates, and ensure marketing efforts ladder up to company goals.
Set a strategy and build a roadmap around high-impact programs and campaigns, not around isolated channels and a scattered content ideas.
Own key growth metrics, including conversion rates, pipeline velocity, and revenue attribution.