Growth Marketing Manager

Onit, Inc.

8d•$92,000 - $115,000

About The Position

Onit is seeking a data-driven Growth Marketing Manager to own marketing for ContractWorks, its contract management solution. The role is responsible for building and running the performance marketing engine that drives qualified demand, pipeline, and new customer acquisition. The manager will oversee paid channels, conversion funnels, and experimentation from end to end, partnering with Sales, Product Marketing, and Revenue Operations to connect marketing investment to revenue. The position owns ContractWorks’ go-to-market plan, budget, and results, and manages campaigns and programs from strategy through daily execution. It also includes optimizing paid and organic performance, conversion, lifecycle and demand programs, budgets and vendor relationships, analytics and reporting, and a prioritized experimentation roadmap. The manager collaborates across Sales, SDRs, Product Marketing, Customer Marketing, and Revenue Operations to align messaging, lead quality, routing, attribution, and performance measurement.

Requirements

At least 5 years of B2B marketing experience focused on performance, demand generation, or growth marketing; SaaS or technology experience is preferred.
Demonstrated experience managing paid digital programs, including Google Ads, LinkedIn Ads, paid social, and retargeting, with measurable pipeline and revenue results.
Hands-on experience with conversion rate optimization and marketing experimentation, and an analytical, data-driven approach to decision-making.
Strong command of marketing metrics, including CAC, ROAS, cost per opportunity, funnel conversion, and attribution.
Proficiency in HubSpot and Salesforce, as well as analytics and reporting tools such as Google Analytics.
Excellent communication and collaboration skills, including the ability to work across Sales, Product Marketing, and Revenue Operations.

Nice To Haves

Experience in SaaS or technology marketing.

Responsibilities

Own the ContractWorks go-to-market plan, budget, and results, from strategy through campaigns, programs, and day-to-day execution.
Plan, launch, and optimize paid search, paid social, display, and retargeting programs across Google, LinkedIn, and other channels; partner with content and web teams on SEO.
Improve conversion across landing pages, trials and demo requests, forms, and nurture through structured A/B and multivariate testing.
Build email, nurture, and retargeting programs that move leads from first touch to sales-ready and support the SDR and sales handoff.
Manage program budgets and agency and tool partners; track CAC, cost per opportunity, ROAS, and payback, and reallocate spend toward effective programs.
Build dashboards and regular reporting on MQLs, marketing-originated pipeline, marketing-influenced bookings, and revenue, and translate insights into next steps.
Maintain a prioritized testing backlog across channels, messaging, offers, and audiences, and share results and learnings with the broader marketing team.
Partner with Sales, SDRs, Product Marketing, Customer Marketing, and Revenue Operations on messaging, lead quality, routing, and attribution.

Benefits

Three medical plan options, plus dental and vision coverage; employer HSA contributions for employees enrolled in the HDHP plan.
401(k) with a 100% match on the first 3% and a 50% match on the next 2% of employee contributions.
Flexible paid time off, 7 sick days, and 9 paid company holidays annually.
Paid leave for birth parents, non-birth parents, and caregivers.
Surrogacy and adoption reimbursement.
100% employer-paid life and disability insurance.
Voluntary benefits including hospital indemnity, critical illness, accident, and pet insurance.
Healthcare FSA, HSA, and dependent care FSA.
One paid volunteer day each year.
Annual discretionary bonus; the posting lists a bonus of 8%.