Growth Marketing Manager

Archetype AI • San Mateo, CA

1h

About The Position

Archetype AI is hiring a hands-on demand generation leader to scale marketing-sourced pipeline. The role sets demand strategy, owns pipeline targets, and creates campaigns to bring new customers to the company. The successful candidate will plan and build programs with a small team, partnering closely with Sales, RevOps, Product Marketing, and Communications to help establish how a new category reaches its buyers.

The role owns quarterly qualified-opportunity targets; an evidence-based ideal customer profile and tiered account program; agent-first and self-serve funnels; measurable pipeline from Tier 1 events and key partners, including AWS; and an AI-native demand stack. It also includes hiring and leading a growth marketer responsible for running multichannel campaigns end to end.

Requirements

• 10+ years of experience in B2B demand generation, including leading demand generation at a Series A to C company.
• Experience building a repeatable marketing-sourced pipeline engine from founder-led or early-stage sales.
• Experience planning and running multichannel programs across ABM, paid media, email, events, and outbound.
• Hands-on expertise with Salesforce, HubSpot, and modern go-to-market tools such as Clay and HeyReach.
• Daily use of AI in campaign work, including targeting, personalization, testing, and reporting.
• Ability to learn a complex technical product and market it to operators and technical buyers.

Nice To Haves

• Experience marketing to industrial, manufacturing, energy, or ISV buyers.
• Background in product-led or self-serve motions alongside enterprise sales.
• Experience with hyperscaler or partner co-sell programs, especially AWS.

Responsibilities

• Set demand generation strategy and own marketing-sourced pipeline targets.
• Build and run campaigns that generate new customers and qualified opportunities.
• Develop an evidence-based ICP and tiered target-account program for Sales.
• Build agent-first and self-serve funnels to convert web visitors and trial users into qualified opportunities.
• Generate measurable pipeline from Tier 1 events and key partners, including AWS.
• Develop an AI-native demand stack.
• Hire and lead a growth marketer who runs multichannel campaigns end to end.
• Plan and execute programs in partnership with Sales, RevOps, Product Marketing, and Communications.

What This Job Offers

• Job Type: Full-time
• Career Level: Senior
• Education Level: No Education Listed