Growth Marketing Manager
About The Position
The Growth Marketing Manager will be responsible for executing and analyzing field marketing campaigns and ABM initiatives. This includes managing events, webinars, and digital marketing efforts to drive engagement and lead generation, both directly and with partners. The role involves coordinating event preparation and execution, ensuring programs stay within budget, and collaborating with sales leadership to prioritize marketing activities. Key tasks include venue research, building event landing/registration pages, creating event briefs, providing procurement system support (purchase orders, contracts, invoice processing), and managing Salesforce.com campaigns. The manager will develop target lists to generate leads, accelerate pipeline growth, and increase customer retention, as well as manage post-event data for follow-up. They will also keep BDRs informed of events and create newsletters to update sales teams on upcoming activities. Additionally, the role involves building post-event email templates for continued engagement.
Requirements
- Intermediate Level experience
Responsibilities
- Execute and analyze field marketing campaigns and ABM initiatives, including events, webinars, and digital marketing.
- Coordinate event preparation and execution, ensuring programs fall within budget.
- Collaborate with sales leadership to prioritize campaigns and events.
- Conduct event venue research.
- Build event landing/registration pages.
- Build event briefs documenting all details/field guides.
- Provide procurement system and process support, including purchase orders, contracts, and invoice processing.
- Create Salesforce.com campaigns for programs and manage list uploads.
- Develop target lists focused on generating leads, accelerating pipeline growth, and increasing customer retention.
- Manage post-event data to ensure target accounts are followed up with.
- Keep BDRs informed of events (pre/post) and topics.
- Build newsletter content to inform Sales teams of upcoming events, activities, and campaigns.
- Build post-event email templates for follow-up to ensure continued engagement.
Benefits
- Medical, dental & vision
- Critical Illness, Accident, and Hospital
- 401(k) Retirement Plan – Pre-tax and Roth post-tax contributions available
- Life Insurance (Voluntary Life & AD&D for the employee and dependents)
- Short and long-term disability
- Health Spending Account (HSA)
- Transportation benefits
- Employee Assistance Program
- Time Off/Leave (PTO, Vacation or Sick Leave)
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What This Job Offers
Career Level
Mid Level
Education Level
No Education Listed
