Growth Marketing Manager
About The Position
The Growth Marketing Manager is DemandTec's pipeline engine. This role owns demand generation across digital channels, from paid media and account-based marketing to marketing automation and campaign execution, and is directly accountable for generating measurable pipeline from new logo and expansion opportunities. With a lean team that operates at scale through AI tools and agency leverage, this role is built for a marketer who runs toward revenue accountability. You will own the mechanisms that connect marketing activity to sales pipeline, and you will be expected to report on both.
Requirements
- 4 to 6 years of experience in B2B demand generation or growth marketing, ideally at a SaaS or enterprise technology company.
- Proven record of generating pipeline and reporting on revenue impact, not just lead volume.
- Hands-on HubSpot experience required; admin-level expertise preferred.
- Strong digital advertising skills: LinkedIn Campaign Manager, Google Ads, and experience managing paid budgets.
- ABM experience: you have run targeted account campaigns with account selection, multi-touch sequencing, and sales coordination.
- Analytical by default: you track what works, cut what does not, and iterate based on data.
- Strong project management skills and the ability to execute against a complex campaign calendar across multiple initiatives.
- Candidates must be authorized to work in the United States without employer sponsorship, now or in the future. This position does not offer visa sponsorship.
Nice To Haves
- Experience marketing to enterprise buyers in retail, CPG, supply chain, or adjacent industries.
- Experience managing agency relationships and holding external partners accountable to performance.
- Familiarity with intent data tools such as 6sense, Bombora, or Demandbase.
- Experience in a PE-backed or high-growth SaaS environment.
Responsibilities
- Design and execute multi-channel demand gen programs targeting enterprise retail and CPG buyers across the full funnel, from awareness through pipeline creation.
- Own paid media strategy and execution across LinkedIn, Google, and programmatic channels, managing budget allocation and performance against pipeline targets.
- Develop and run ABM campaigns targeting named expansion accounts (existing single-module customers converting to the connected platform) and key new logo targets in the retail and CPG segments.
- Partner with the WebFX retainer on SEO strategy, paid campaigns, and website conversion optimization.
- Track and report pipeline metrics weekly: MQLs, SQLs, pipeline sourced, pipeline influenced, and cost per acquisition.
- Own HubSpot as the marketing automation and CRM intelligence layer. Build, optimize, and monitor all nurture programs, lifecycle stages, and lead scoring models.
- Maintain and improve lead lifecycle processes, ensuring clean handoffs to Sales with clear definitions and SLA adherence.
- Build reporting dashboards that give the SVP and sales leadership real-time pipeline visibility.
- Translate strategic marketing plays (base expansion, new logo acquisition, CPG network growth) into campaign briefs, timelines, and channel-ready assets.
- Drive event-based demand gen programs tied to industry conferences, DemandTec-hosted webinars, and owned event activations.
- Partner with Content and Product Marketing to ensure campaign messaging is on-brief and conversion-ready.
Benefits
- health, dental, and vision insurance
- 401(k)
- paid time off
- professional development support
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What This Job Offers
Job Type
Full-time
Career Level
Mid Level
Education Level
No Education Listed
