Growth Marketing Manager

Zero Homes•Denver, CO

6h•Hybrid

About The Position

Zero Homes is looking for a Growth Marketing Manager to manage demand generation and demand capture. Initially, the role will focus on demand capture by efficiently converting homeowners already in the market. The long-term goal is to build category awareness for home electrification in new markets, expanding the addressable pool ahead of the sales funnel. Reporting to the Head of Marketing, this role will manage Meta + Google paid media and expand efforts across various paid and unpaid channels to build awareness and demand alongside conversion. These channels include Reddit, TikTok, ChatGPT, programmatic + contextual advertising, connected TV (CTV), Google Business Profiles, and organic social, creator, and community channels.

Requirements

5-8 years in Growth, Performance, or Paid Acquisition owning Meta + Google budgets.
Experience building paid acquisition as a system (audience infra, creative pipeline, testing cadence, attribution), not just running campaigns.
Range across paid and unpaid: experience growing an audience through organic social, creator, community, or earned channels, not only through ad accounts.
Working fluency in SEO and content fundamentals.
Track record on both capture and awareness KPIs — e.g., 20%+ blended CAC reduction, branded-search or aided-awareness lift in a target geo, or channel diversification across 3+ surfaces.
AI-enabled yourself to move fast across any stack.
Familiarity with HubSpot, PostHog, Storyblok, Linear, Claude/Cowork.

Nice To Haves

Considered-purchase B2C (climate, home services, or trades) experience.
Experience in home services, energy, construction tech, or the trades.
Background in a B2C business where data, testing, and conversion optimization drove the roadmap — and where you can point to specific wins you owned.
Experience with high-AOV, high-consideration B2C where conversion takes weeks.
Experience with Agile SCRUM methods and frameworks.

Responsibilities

Balance capture and generation, paid and unpaid: convert in-market homeowners on Meta and Google today, and build category awareness across CTV, programmatic, Reddit, TikTok, and the organic and community surfaces that compound alongside paid.
Optimize for lead quality, not just quantity: tune audiences, creative, and bidding to qualified SQLs and downstream revenue, and push beyond lead capture to influence pipeline velocity and close rate.
Own the non-paid acquisition mix alongside paid: organic social (TikTok, Reddit, YouTube), AI/LLM discovery (ChatGPT, Perplexity, AI Overviews), and creator/community presence.
Oversee Google Business Profile across every market (citations, review response, map-pack rankings, local schema).
Build the always-on engine: audience architecture, bidding, creative cadence, geo and utility-program segmentation, and budget pacing that keeps CAC predictable across markets.
Run the performance-creative loop with our Creative agency: brief, ship, test, and document a pipeline of static, motion, and video ads.
Partner with Product Marketing on landing-page and quote-flow conversion optimization.
Leverage our hyperlocal landing system (city, neighborhood, utility, program pages) to give every market paid surface area to convert.
Inform the repeatable GTM plan for each new market, shipping localized creative, launch pacing, and reporting that tells us when to scale, hold, or rework.