Growth Marketing Manager

Centralize

About The Position

Centralize is seeking a strategic, analytical, and hands-on Growth Marketing Manager to build and own its growth engine. This role will collaborate closely with the Marketing Lead to drive acquisition and conversion across paid channels, SEO/AEO, the company website, and emerging channels. The Growth Marketing Manager will be responsible for the entire growth process, from identifying high-impact opportunities and developing/testing hypotheses to measuring results and implementing repeatable programs. This includes overseeing agency partners, setting strategic direction, and actively participating in execution. This is a high-impact position offering significant ownership in Centralize's growth, ideal for an individual who thrives on building a growth function from the ground up, balances strategic thinking with a proactive approach, and is comfortable with both strategic planning and hands-on execution.

Requirements

4–7+ years of experience in growth marketing, performance marketing, digital marketing, demand generation, or a similar role, ideally in B2B SaaS.
Experience building growth programs from the ground up and owning acquisition and conversion outcomes from strategy through execution.
Hands-on experience building and executing paid acquisition programs, including strategy development, budget setting, campaign creation, testing, and performance analysis.
Experience with SEO and/or AEO, understanding how search, website structure, content, and messaging drive qualified traffic.
Experience improving website and landing page conversion rates and running structured conversion rate optimization experiments.
Experience managing agencies or specialized external partners while maintaining ownership of strategy and outcomes.
Strong experimentation skills and the ability to translate business questions into clear hypotheses and tests.
Strong analytical skills and comfort using data for performance evaluation, problem diagnosis, and decision-making.
Experience with marketing analytics, attribution, and measurement.
Strong writing skills for developing copy for landing pages, ads, emails, and campaigns.
High degree of initiative, ownership, and resourcefulness, with the ability to drive work forward independently.
Comfortable switching between strategy and hands-on execution.
Comfortable operating in a fast-moving startup environment with potentially shifting priorities.

Nice To Haves

Experience building growth at an early-stage B2B SaaS company.
Experience with both product-led and sales-led growth motions.

Responsibilities

Build and own the growth strategy across paid acquisition, SEO/AEO, website conversion, and other acquisition channels.
Develop channel strategies, identifying target audiences and opportunities, and determining investment and scaling priorities.
Oversee agency partners for paid acquisition and SEO/AEO, setting strategy, evaluating recommendations, and ensuring alignment with growth goals.
Execute campaigns and landing pages, develop copy, and analyze performance data.
Manage the website as a growth channel, optimizing traffic-to-signup and opportunity conversion.
Build and run structured experiments on messaging, landing pages, calls to action, conversion paths, channels, and campaigns.
Develop clear hypotheses and measurement plans for tests.
Analyze performance data to identify successes, failures, and areas for improvement.
Build and enhance measurement frameworks for acquisition and conversion, including attribution, channel performance, and funnel metrics.
Identify and test new channels and growth opportunities.
Help establish lifecycle and nurture programs.
Develop repeatable and scalable programs and processes as the Marketing team expands.