Growth Marketing Manager

Leatherman Tool Brand•Portland, OR

65d•Hybrid

About The Position

At Leatherman, we build tools that help people take on the expected—and the unexpected. For more than 40 years, we've earned the trust of makers, tradespeople, outdoor enthusiasts, first responders, and everyday problem-solvers around the world. Now we're looking for a Growth Marketing Manager to help lead the next chapter of our growth. This is not a traditional marketing role. We're seeking a strategic, data-driven leader who can balance brand building with demand generation, leverage emerging technologies, and inspire a high-performing team to deliver measurable business results. If you're energized by growing brands, building teams, using AI to unlock new opportunities, and turning marketing insights into business impact, we'd love to meet you.

Requirements

7+ years of experience in growth marketing, demand generation, social media, digital marketing, or integrated marketing
Proven leadership experience managing teams or leading cross-functional initiatives
Strong expertise across growth channels including social media, paid media, SEO/SEM, influencer marketing, and performance marketing
Experience building and executing marketing strategies that drive measurable business growth
Strong analytical skills with experience using data to inform decisions and optimize performance
Ability to translate strategy into execution and deliver measurable results
Excellent communication, leadership, and stakeholder management skills

Nice To Haves

Experience with consumer brands, retail, ecommerce, or direct-to-consumer businesses
Experience leveraging AI-powered marketing tools, automation platforms, and predictive analytics
Experience leading integrated marketing campaigns across multiple channels
Passion for innovation, experimentation, and continuous improvement

Responsibilities

Develop and execute multi-channel growth marketing strategies that drive customer acquisition, engagement, and long-term brand growth
Own demand generation across social media, performance media, SEO/SEM, affiliate marketing, influencer programs, and emerging channels
Balance short-term performance goals with long-term brand-building initiatives
Identify new opportunities to expand reach, strengthen relevance, and accelerate growth
Lead an AI-forward marketing strategy that leverages automation, personalization, predictive analytics, and emerging technologies
Evaluate, test, and operationalize AI-powered marketing tools that improve efficiency, targeting, and customer experiences
Drive experimentation and innovation to create competitive advantage and measurable business impact
Stay ahead of marketing, technology, and consumer trends
Partner with Product, Brand, Sales, and Content teams to develop integrated go-to-market strategies and product launch plans
Ensure marketing efforts are aligned with customer needs, business objectives, and brand standards
Optimize campaign performance through data, testing, and continuous improvement
Lead, mentor, and develop the Growth Marketing Team
Establish clear goals, performance expectations, and development plans
Foster a culture of collaboration, accountability, innovation, and continuous learning
Help team members grow professionally while delivering exceptional business results
Own marketing performance reporting and growth KPIs
Monitor campaign effectiveness, ROI, customer acquisition, and brand health metrics
Use data and insights to inform strategy, improve efficiency, and drive better business outcomes