Growth Marketing Lead

Found • San Francisco, NY

19h • Remote

About The Position

As our Growth Marketing Lead for Paid Channels, you will own the strategy and day-to-day execution of Found's paid acquisition engine. This isn't a "set it and schedule it" role. You'll be the person who sees the data, forms a hypothesis, tests it, and knows what to do next. Your mission is to ensure every dollar we spend brings in the right customer: the self-employed owner who will activate, engage, and grow with Found. You'll manage across all paid media: Search, Social, CTV, Affiliate, and emerging channels and work closely with creative, product marketing, and data to build a paid program that's both efficient and brand-aligned.

Requirements

• 4–6+ years in performance marketing, with hands-on experience managing paid campaigns across at least three channels (Search, Social, and one other).
• Managed meaningful spend on Google Ads and Meta.
• Understand bidding mechanics, algorithm behavior, and how to structure campaigns for learning and scale.
• Comfortable pulling your own data, identifying what matters, and building the case for what to do next.
• Proficiency in Google Analytics, Looker, or a comparable BI tool required.
• Understand why one ad outperforms another and can brief creative accordingly.
• Understand attribution models, incrementality testing, and the limitations of last-click data.
• Found is a fast-moving team. You should be someone who flags the problem and brings the solution.

Nice To Haves

• Experience collaborating with a creative team is a plus.
• Experience with or built MMM or geo-lift frameworks is a plus.
• Fintech or Financial Services Experience.
• Familiarity with compliance constraints in regulated industries.
• Know what "UDAAP" means and have worked within guardrails.

Responsibilities

• Own strategy, execution, and optimization across all paid channels: Google/Bing Search, Meta, Reddit, TikTok, CTV/Streaming, Display, and Affiliate.
• Manage budget allocation across channels to hit CPA, CAC, and activation targets.
• Build, launch, and iterate on campaigns with a bias toward testing creative, audience, bidding strategy, landing page, and offer.
• Partner with the creative team to brief, evaluate, and iterate on ad assets; use performance data to guide creative decisions (not just aesthetic ones).
• Lead audience strategy, including prospecting, lookalike, retargeting, and suppression logic across platforms.
• Own paid channel reporting: weekly performance reviews, monthly channel recaps, and ongoing anomaly detection.
• Collaborate with data and analytics to build incrementality measurement frameworks; understand the difference between attributed and causal performance.
• Manage and improve tracking infrastructure in partnership with engineering, UTMs, pixel health, event-level data quality.
• Develop a test-and-learn roadmap; document results and share learnings across the team.
• Partner with product marketing on messaging, landing page strategy, and offer testing.
• Work closely with the Organic Growth and Brand teams to ensure paid and organic strategies complement rather than cannibalize each other.
• Contribute to campaign planning for product launches, seasonal pushes, and new segment expansion.

Benefits

• 401K
• FSA
• Commuter Benefits
• 16 weeks of flexible parental leave
• Comprehensive medical, dental, and vision benefits (100% covered for employees, 90% covered for dependents)
• Work anywhere (SF, NYC offices or fully remote)
• Meaningful equity
• Generous vacation policy (Vacations, appointments, mental health days)

What This Job Offers

• Job Type: Full-time
• Career Level: Senior
• Education Level: No Education Listed
• Number of Employees: 11-50 employees