Lead Growth Product Marketing Manager

MobilityWare•Irvine, CA

1d•Onsite

About The Position

MobilityWare is seeking a Lead Growth Product Marketing Manager to join their Marketing Team. This role is for a marketing leader who excels at strategy, creativity, and analytics, with the ability to translate insights into actionable marketing performance improvements across the company's portfolio. The ideal candidate is passionate about growth, experimentation, and leading impactful marketing initiatives.

Requirements

Demonstrated experience in go-to-market planning and execution
Exceptional project management and organizational skills
Attention to detail and the ability to work on tight deadlines, while sometimes dealing with ambiguity
5+ years of experience developing marketing strategy and working within a marketing organization
3+ years of experience in apps or entertainment industry marketing, ideally in the mobile gaming space with proven success developing and optimizing marketing creatives
Demonstrated success in product positioning, creative and media strategies, analysis and trends, and a broad understanding of related marketing fields
Experience leading high scale apps/products including asset development, messaging, and marketing strategy
Proven understanding of research and testing methodologies
Excellent written and verbal communication
Strength in using Excel
Rockstar at using Powerpoint
Experience working with agencies and designers
Ability to influence, inspire, and motivate people within the team as well as across the org
Good creative and aesthetic judgment
In-depth knowledge of the games and entertainment industries as an active mobile gamer with the ability to deconstruct the competition

Nice To Haves

Experience with ASO is ideal for this role
User Acquisition Experience welcome, but not required

Responsibilities

Conduit between UA, Admon & Product teams that drives effective collaboration around major game updates, audience and creative insights, and overall game health
Monitoring Title performance weekly
Manage strategic initiatives for creative marketing, user acquisition, cross promotion, app store optimization, and experimental marketing
Manage research, development, testing, and analysis of UA and ASO creatives
Lead creative brainstorming, and refine a systematic approach to the development of new creative ideas
Work with ASO manager to create a roadmap that incorporates learnings from performance creatives
Take a metrics-driven approach to creative iteration and localization
Collaborate with other teams (e.g. UA, Product, Analytics) to bolster the capabilities of our marketing processes and platforms, and define new product positioning and maximize competitive potential at launch
Monitor and analyze creative and campaign data to uncover strategic insights, connections, and drive creative iteration
Conduct audience and competitor research to define product positioning and test new creative strategies, and constantly be a source of knowledge in regards to competitor trends and industry marketing methodology
Work with Associate Director of Creative Marketing to evaluate and propose new strategic partnerships for the studio