Lead Growth Marketing Strategist

Chevron Federal Credit Union

1d • $69,216 - $118,965

About The Position

Chevron Federal Credit Union (CFCU) is seeking a Lead Growth Marketing
Strategist to lead the strategy, execution, and optimization of digital and
lifecycle marketing programs that drive member acquisition, engagement, and
product adoption. This role is responsible for designing and delivering
end-to-end member journeys, including onboarding, cross-sell, and retention,
while directly executing campaigns within marketing automation platforms. The
Lead Growth Marketing Strategist will leverage data, technology, and
experimentation to improve conversion rates and deliver measurable business
outcomes. This position plays a critical role in advancing Marketing as a
data-driven growth engine, with accountability for both strategic direction and
hands-on execution of lifecycle marketing initiatives.

Requirements

• Bachelor's degree in Marketing, Business, Finance, or related field required
• 5+ years of digital lifecycle marketing experience
• Proven track record of driving measurable growth through marketing campaigns
• Experience leading cross-functional initiatives and influencing stakeholders without direct authority
• Strong analytical skills with proficiency in SQL, Tableau, Excel modeling, and data visualization tools
• Experience with marketing automation platforms (Salesforce Marketing Cloud, Braze, or similar) and customer journey orchestration
• Knowledge of A/B testing methodologies, experimentation frameworks, and test-and-learn approaches
• Understanding of digital banking ecosystems and mobile app engagement
• Excellent presentation and communication skills for executive-level stakeholders and cross-functional teams
• Project management capabilities with ability to manage multiple concurrent initiatives and competing priorities
• Strategic thinking balanced with tactical execution and attention to detail

Nice To Haves

• Credit union or community banking experience preferred

Responsibilities

• Own lifecycle marketing across acquisition, onboarding, engagement, and retention journeys end-to-end
• Design, build, and launch trigger-based and always-on campaigns with defined segmentation and targeting
• Directly execute campaigns in Salesforce Marketing Cloud, including builds, QA, deployment, and scheduling
• Implement and optimize triggered communications (e.g., onboarding milestones, product nudges)
• Establish scalable templates, processes, and workflows to improve execution speed and consistency
• Identify and execute opportunities to improve conversion across email, web, and lifecycle touchpoints
• Lead A/B and multivariate testing to continuously improve engagement and performance
• Define, track, and report on KPIs tied to business outcomes (conversion, product adoption, engagement)
• Partner cross-functionally (Product, Lending, CX, Brand, Technology) to align strategy, execution, and performance

Benefits

• Bonus/incentives for all regular employees
• 401(k) with 8% company contribution
• Medical, dental, and vision insurance for employees and dependents paid at 80%
• PTO and paid sabbaticals
• Tuition reimbursement

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level