Growth Marketing

Cogent Security•San Francisco, CA

About The Position

Cogent is redefining vulnerability management with an AI-native platform that helps security teams cut through the noise and fix what matters. We're backed by top-tier investors, growing rapidly, and building the go-to-market engine to match. We're hiring a Growth Marketer to own the full marketing execution layer. On the digital side, that means lifecycle automation, targeted campaigns, paid channels, and pipeline acceleration. In the field, it means running 20+ events per quarter, managing vendors, and converting every in-person interaction into pipeline. The person in this role builds the nurture sequence that converts an MQL and runs the booth at Black Hat. That range is the job. We've built the foundation: growth strategy, funnel model, ICP, data platform, enrichment pipelines, AI-driven account intelligence, and a custom GTM architecture. What's missing is the operator who takes that infrastructure and turns it into repeatable, measurable programs that generate revenue. On the digital side, lifecycle automation doesn't exist yet, so you'll be building lead scoring, routing, nurture, and recycling from scratch in HubSpot. On the field side, the sales team is scaling rapidly and every new rep needs event coverage and pipeline support. Marketing at Cogent runs on AI. We use multi-agent systems for event logistics, vendor coordination, prospecting, and operational overhead. You'll be operating and extending those systems, not replacing them. You'll work across the full GTM org: coordinating with sales on pipeline and field support, partnering with PMM on messaging and launch campaigns, aligning with strategic partnerships on channel activation, working with biz ops on planning and reporting, and collaborating with growth engineering on data infrastructure and automation. This role touches every function because marketing touches every function.

Requirements

4-7 years across demand gen, lifecycle, field marketing, or growth marketing at a B2B SaaS company (cybersecurity a plus)
You've done both digital and in-person marketing. Not one or the other. You've built nurture sequences AND managed a booth
Deep HubSpot expertise (or equivalent MAP). You've architected lifecycle automation, not just inherited it
Conference execution experience at scale, but you see logistics as a means to pipeline, not the job itself
Quantitative rigor: conversion models, event ROI frameworks, attribution
AI-native, for real. You've used AI agents or automation tools to manage complex workflows. You'll be operating and extending multi-agent systems. This isn't optional
Startup mentality. You'll build a lead scoring model in the morning and ship swag to Vegas in the afternoon. Same day.

Responsibilities

Build lifecycle automation in HubSpot: lead scoring, routing logic, nurture sequences, and recycling workflows
Launch targeted campaigns: competitive displacement, product urgency, and market-timing plays
Stand up paid digital: LinkedIn ads, Google search, AI relevancy campaigns
Own post-event conversion. Build the system that turns a conference badge scan into a qualified meeting within days
Score, segment, and activate the existing contact database through nurture sequences
Turn intent signals into pipeline: take account intelligence, competitive displacement data, and engagement signals and build campaigns that reach the right buyer at the right moment
Implement multi-touch attribution so every campaign has a measurable line to pipeline and revenue
Decide what we invest in and why. Evaluate every event against ICP fit, expected pipeline ROI, and cost efficiency
Pre-event: enrich the registration list with intent signals, identify high-value targets, brief reps
At-event: quarterback the team across booth, activations, dinners, and hallway conversations
Post-event: build follow-up sequences, run the debrief, capture what worked
Manage the vendor ecosystem: contracts, deliverables, spend, renewals
Extract market intelligence at scale: what's resonating, what objections keep coming up, what competitors are saying. Feed it back into product, messaging, and campaign strategy
Partner with PMM on in-person messaging and talk tracks
Build repeatable playbooks and SOPs so the field program scales without scaling headcount linearly
Feed the reporting layer. Dashboards and analytics infrastructure exist. You make sure campaign and field data flows cleanly into the models
Execute channel programs in field alongside the Director of Strategic Partnerships: partner activation at events, co-marketing, spiff execution, deal reg tracking, payout systems
Design and operate multi-agent AI systems alongside our GTM engineer