Growth Marketing Manager (Growth Hacker)

Garner Health•New York, NY

1d•$145,000 - $190,000•Hybrid

About The Position

We are seeking an exceptional Growth Marketing Manager (Growth Hacker) to join our Growth Marketing team (within the Growth team in the Product org). This role will report to the VP of Growth Marketing. You will be responsible for driving member sign-up and engagement with Garner, including owning experimentation to optimize existing marketing channels, launching new marketing channels, and building our personalized engagement engine (based on a member’s profile & behaviors, triggering unique member communication journeys). This is a high-impact role at the heart of our growth engine - helping us engage more members, deliver a first-class member experience, and ultimately improve health outcomes at scale.

Requirements

5-8+ years of B2C marketing experience and a proven Growth Hacker: Strong experience in Growth at high-growth tech, health tech, or ecommerce company (in a growth marketing, growth hacking, growth product, lifecycle marketing, or similar role)
Results-oriented strategic problem solver who is analytical, creative & innovative, results-driven, and excited to build new capabilities to increase our sophistication in B2C marketing
Proven track record with experimentation, including high volume A/B testing driving real quantitative results
A technical marketer who has strong proficiency in marketing automation platforms (preferably Iterable) executing campaign builds & leveraging HTML/CSS for basic email template customization
Personalization expert, with deep experience in segmentation, targeting, and executing personalized member journeys
Strong critical thinking & problem solving skills - able to break down complex problems with logic, structure, and supporting in-depth analysis
Strong project management skills - ability to juggle multiple priorities, meet deadlines, and work cross-functionally
A desire to be a part of a high-performing, mission-driven team that operates with intense urgency, a strong sense of individual accountability, and a commitment to authentic feedback.

Responsibilities

Own KPIs related to sign-up rate and engagement (app usage, reimbursement with Garner) across our book of business
Own full-funnel, high volume experimentation: You can run multiple high-velocity A/B and multivariate tests weekly across email, SMS, direct mail, push notifications to drive sign-up and engagement KPIs
Launch new marketing channels & tactics: Innovate to develop new marketing tactics & channels that help us drive member sign-up and engagement with Garner - end-to-end design and execution - including strategy & concept design, business case / ROI proposal & analysis, testing & iteration, and reporting to leadership on performance
Build segmentation & personalized journeys: Build capability for segmenting, targeting, and personalizing member journeys through complex, automated workflows in Iterable that leverage multiple data sources (health triggers, demographics, Garner engagement) to deliver 1:1 personalization at scale
Build scalable processes & AI tools: You will build our “growth tech stack,” automate workflows, build AI tools (eg coding & QA agents in Iterable, reporting & campaign optimization, personalized messages to members), and create automated dashboards to analyze and optimize campaign performance
Collaborate cross-functionally: Partner with other Product teams, Client Management, Engineering, Revenue Operations, and Data