Growth Marketing Manager
About The Position
Join the global leader in responsible marketing activation services At HH Global, we help the world's most recognized brands turn their growth ideas into measurable impact through responsible marketing activation. We are a global marketing activation partner that connects brands to their customers and delivers sustainable marketing activation at scale. With over 4,000 colleagues across more than 55 countries, you'll join a diverse, high-performing community, empowered to deliver sustainable, innovative solutions for our clients. Purpose of the Job Join a team supporting a global suite of tools used daily by billions of individuals and trusted by over 6 million businesses worldwide. Our client provides seamlessly integrated solutions that connect devices, applications, and people to transform ideas into action. We are seeking a CRM-first Growth Marketer and Marketo expert to lead the next phase of our evolution. Positioned at the strategic center of Marketing, Product, and Sales, you will translate on-device AI value propositions into high-converting, automated journeys. Your mission is to scale a global database and develop it into a compounding revenue engine across SMB, Mid-Market, and Enterprise segments. Please note this role is hybrid onsite in Mountain View, CA two days a week
Requirements
- Experience: 5+ years in B2B Growth Marketing or Demand Generation.
- Marketo Expertise: Expert-level proficiency in Marketo is required. You should have a deep architectural understanding of the platform (certification preferred) and experience managing large-scale, complex instances.
- Analytical Foundation: Proven ability to use CRM and media data to inform full-funnel marketing strategies.
- Education: Bachelor’s degree or equivalent practical experience.
Nice To Haves
- The "T-Shaped" Marketer: A specialist in technical CRM who also possesses a broad understanding of performance media and B2B product marketing.
- Enterprise Hardware: Experience navigating the long sales cycles and procurement processes typical of enterprise hardware or fleet management.
- AI Value Proposition: A clear understanding of how on-device AI shifts B2B productivity, with the ability to translate technical features into automated, benefit-driven messaging.
- Advanced Scoring: Experience developing predictive lead scoring models that align marketing engagement with high-value hardware contracts
Responsibilities
- Marketo Architecture & Strategy: Lead the end-to-end B2B lifecycle. You will design, implement, and optimize the complex nurture streams required to move prospects from initial interest to sales-qualified opportunities.
- CRM-Driven Experimentation: Use the CRM as a primary testing environment. You will execute high-cadence A/B tests on email messaging, lead scoring models, and landing page conversions to identify the specific drivers of hardware adoption.
- Full-Funnel Demand Generation: Connect our paid media efforts with CRM acquisition. You will ensure high-intent leads are accurately segmented and nurtured through personalized, data-driven workflows.
- Sales & Marketing Alignment: Partner with Sales Operations to refine the lead-to-opportunity flow. You will own the "hand-off" logic, ensuring Sales teams have the behavioral context needed to prioritize and close deals.
- Performance & Attribution: Use CRM data to track CAC and LTV by segment. You will be responsible for reporting on how CRM interventions directly impact bottom-line growth and device activation rates.
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What This Job Offers
Job Type
Full-time
Career Level
Mid Level
Number of Employees
1,001-5,000 employees
