Growth Marketing Manager

Cadence Education•Scottsdale, AZ

1d•Onsite

About The Position

Cadence Education is seeking a Growth marketing Manager for an in‑person, onsite role at our Scottsdale, AZ office. Cadence Education is one of the premier early childhood educators in the United States, operating over 340 private preschools and elementary schools across 30 states. With over 30 years in business, we have developed an unparalleled expertise in preparing students to thrive in the next step of their childhood. At Cadence Education, our mission is to create bright futures for children, families, employees and our communities. This mission can only be accomplished through a team of passionate childcare professionals who combine their talents to provide an unparalleled level of care and compassion for children and their families. Our research-based curriculum and home-based environments are the leading edge of early education. Our schools are staffed with individuals who are talented, fun, and genuinely enthusiastic about child development and learning. We encourage collaboration and cherish open-communication in each school and with our corporate office. We work hard to create an outstanding work-life balance by supporting leaders and staff members every step of the way. For additional information about Cadence, please visit www.cadence-education.com. We’re looking for a data-driven, results-oriented Growth Marketing Manager to own customer acquisition across our paid and non-paid channels. In this role, you’ll combine analytical rigor with a bias for action—building and optimizing the programs that drive qualified leads and enrolled students into our schools. You’ll work directly with the CMO, acting as the analytical engine of the marketing team: surfacing insights, running experiments, and continuously improving performance across the full funnel. This is a high-impact, high-visibility role for someone who moves fast, thinks clearly, and thrives in a data-rich environment.

Requirements

Minimum 5 years in digital marketing with a proven track record of customer acquisition growth and digital channel management in a consumer-facing business.
Hands-on experience across digital marketing platforms including paid and organic search, paid and organic social, email, and other digital channels; ability to independently set up campaigns and report on performance.
Technical proficiency with GA4, Google Tag Manager, and utm-based ad tracking to ensure data accuracy and reliable attribution.
Strong analytical ability: skilled at pulling and synthesizing data, developing insights and hypotheses, designing tests, and validating results.
Advanced Excel skills; familiarity with BI and reporting platforms such as Power BI or Tableau.
Excellent communication and collaboration skills with the ability to translate data into clear, actionable stories for both marketing and non-marketing audiences.
A strong sense of urgency and personal accountability—you notice when something is off, take ownership of fixing it quickly, and proactively communicate the issue and suggested resolution.
Must reside in the surrounding Phoenix area.

Responsibilities

Own the growth strategy in partnership with the CMO—setting direction for how we acquire more productive leads at an efficient cost per lead and cost per start, and evolving that strategy as conditions change.
Determine budget allocation and channel prioritization based on performance, school-level data, and evolving market conditions; review and revise regularly.
Manage relationships with key lead-generation and listing partners (e.g., Care.com, Winnie, Yelp); collaborate with them and internal team members to optimize listings and platform performance.
Partner with outside agencies/consultants managing our paid search and paid social programs to optimize their channels, set and reach appropriate goals, and prioritize spend across channels.
Develop business case, budget and ROI estimates, and manage projects to test new channels like direct mail and CTV.
Work closely with the creative team and channel experts to develop and test ad creative for direct response, brand awareness and campaign support. Ensure landing pages are optimized for ad/campaign goals; work with team to develop new website pages as needed.
Collaborate with the marketing team to grow leads and starts from non-paid channels—SEO, local listings, direct, email, and CRM—ensuring these channels are well-structured, tracked, and continuously improving.
Produce regular weekly and monthly reporting on lead volume, lead sources, and productivity across both paid and non-paid channels.
Ensure accurate channel tagging and tracking across all digital touchpoints; monitor results daily and weekly to identify and correct issues before they escalate. Have a good understanding of best practices for utm tracking, GA channel tracking and definition, etc. Work to reduce unattributed/other lead sources.
Create and run tests to measure performance and incrementality. Develop models to support a marketing spend approach based on school enrollment prioritization and/or variable contribution vs. a fixed budget. Advocate for campaigns and channels that drive proven growth.
Develop test hypotheses, design and execute experiments, analyze results, and present findings and recommendations to stakeholders.
Identify conversion bottlenecks across the funnel—from ad click to inquiry to tour to enrollment—and drive improvements through partnering with the Website Manager on landing page testing, working with the CRM team on lead nurture optimization, and close collaboration with school operations teams.
Respond to schools who request leads with a thoughtful analysis of their current situation, funnel performance and plan of action.