Growth Marketing Manager

Conejo Heating, Air, Plumbing and Electrical•Newbury Park, CA

5d•Onsite

About The Position

The Opportunity We're looking for a hands-on growth marketer who knows how to drive leads in home services. Conejo Services is a highly rated, well-established whole-home service provider with deep roots in the community and a nearly 50-year history of white-glove service. You'll help scale lead generation across 7 service lines, own execution across multiple channels, and ensure we have clean, reliable attribution. You'll work directly alongside leadership as the person who drives execution and brings your own ideas and recommendations to the table day-to-day. This role is for someone who: Has actually run campaigns themselves and still wants to Understands how leads turn into booked jobs and completed revenue Cares about cost per booking, booking rate, and revenue, not vanity metrics Is comfortable owning performance marketing Comes with ideas, not just executes tasks What You'll Own Lead Generation & Campaign Execution Execute and optimize campaigns (with support) across: Meta Ads Google Ads and Local Services Ads Yelp Email, SMS, and outbound campaigns Direct mail and other offline channels as applicable Continuously improve: Cost per booked appointment Lead quality and lead quantity ROI and revenue per booking Marketing Ops & Attribution Own lead attribution and tracking across all channels Ensure ServiceTitan is clean, accurate, and usable for decision-making Manage and improve campaign tagging, call tracking, lead routing, and marketing tool integrations Identify and fix broken attribution, data gaps, and reporting inconsistencies Performance & Optimization Track performance across trades, campaigns, and channels Report on cost per booked job, ROI, and revenue by source Turn insights into action quickly and proactively bring new ideas to improve results Vendor & Cross-Team Collaboration Work with external vendors and hold them accountable Execute internally where it matters most Collaborate closely with sales, operations, the call center/CSR team, and leadership to fill the dispatch board and improve booking rates What We're Looking For Must-Haves 4–8 years in lead generation, growth, or performance marketing Home services experience (HVAC, plumbing, electrical, roofing, etc.) Hands-on ServiceTitan experience (required) You've personally built and optimized campaigns, managed budgets, and improved performance over time and you're still energized by doing exactly that Strong understanding of paid media for local services, lead tracking, and attribution You'll Stand Out If You: Have managed multiple trades or service lines Have fixed complicated attribution or tracking before Understand how marketing connects to call center performance and revenue Can both execute and think critically about systems and data Bring a point of view — you don't wait to be told what to try next This Role Is NOT For You If: You've only managed agencies but never executed yourself You're ready to step back from execution You don't have ServiceTitan experience You've never worked in home services What Success Looks Like Lead volume scales across all trades Cost per booked appointment improves while maintaining or increasing quality Attribution is clean and trusted Campaigns are actively managed and continuously improving Marketing, sales, and operations are aligned Why This Role Is Different This isn't a role where you inherit a team, manage up, and report on what others did. You'll be doing the work, and it'll have a meaningful impact on our success. You'll work directly alongside a hands-on leader who knows the space, will collaborate with you on strategy, and trusts you to execute You'll have real ownership of performance, not just reporting on it Your ideas will be heard and acted on quickly You'll help build a scalable growth engine across multiple trades at a company with nearly 50 years of community trust behind it

Requirements

4–8 years in lead generation, growth, or performance marketing
Home services experience (HVAC, plumbing, electrical, roofing, etc.)
Hands-on ServiceTitan experience (required)
You've personally built and optimized campaigns, managed budgets, and improved performance over time and you're still energized by doing exactly that
Strong understanding of paid media for local services, lead tracking, and attribution

Nice To Haves

Have managed multiple trades or service lines
Have fixed complicated attribution or tracking before
Understand how marketing connects to call center performance and revenue
Can both execute and think critically about systems and data
Bring a point of view — you don't wait to be told what to try next

Responsibilities

Lead Generation & Campaign Execution Execute and optimize campaigns (with support) across: Meta Ads Google Ads and Local Services Ads Yelp Email, SMS, and outbound campaigns Direct mail and other offline channels as applicable Continuously improve: Cost per booked appointment Lead quality and lead quantity ROI and revenue per booking
Marketing Ops & Attribution Own lead attribution and tracking across all channels Ensure ServiceTitan is clean, accurate, and usable for decision-making Manage and improve campaign tagging, call tracking, lead routing, and marketing tool integrations Identify and fix broken attribution, data gaps, and reporting inconsistencies
Performance & Optimization Track performance across trades, campaigns, and channels Report on cost per booked job, ROI, and revenue by source Turn insights into action quickly and proactively bring new ideas to improve results
Vendor & Cross-Team Collaboration Work with external vendors and hold them accountable Execute internally where it matters most Collaborate closely with sales, operations, the call center/CSR team, and leadership to fill the dispatch board and improve booking rates