Growth Marketing Manager

Pelago•New York, NY

2d•Hybrid

About The Position

Pelago is the world’s leading virtual clinic for Substance Use Management. Our program provides guidance, support and treatment for members seeking to overcome their tobacco, alcohol and opioid use. From unhealthy habits to active substance use disorders, Pelago delivers a personalized solution based on individual health, habits, genetics, and goals, providing care for members wherever they might be on the substance use spectrum. Pelago's suite of virtual services ranges from education, to cognitive behavioral therapy (CBT) to comprehensive medication-assisted treatment (MAT). Pelago enables employers and health plans to deliver accessible, affordable, and effective treatment for substance misuse. Pelago has scaled to helping hundreds of employers and health plans and has already helped more than 750,000 members manage their substance use better. We have recently closed our Series C and raised over $151m from leading global investors. If you are passionate about making an impact on the health of others, join us and make it happen! Overview of the Role: We're hiring a Growth Marketing Manager to own execution across our lifecycle and acquisition programs — from first touch through conversion and engagement. You'll be a core member of a small, high-performing growth team — owning your lanes fully and moving fast. This is a hands-on role where you're building and launching to keep campaigns running accurately and at scale. You'll own acquisition channels end-to-end, contribute to our experimentation engine, and provide strategic insights as you get into our systems, data, and member journey. The right person comes in sharp, moves fast, and finds the gaps before anyone points them out. This is a hybrid role with a high-collaboration rhythm (3 days/week in our NYC office).

Requirements

3-5 years of growth or lifecycle marketing experience with direct ownership of campaign execution, not just briefing others.
Fluent in Iterable: you've built journeys, managed segments, QA'd sends, and diagnosed deliverability issues yourself.
Strong analytical instincts: comfortable writing queries, pulling cohort data, building dashboards, and turning numbers into decisions.
High operational discipline: you catch errors before they go live, manage multiple campaigns in parallel, and hold the quality bar without being managed to it.
A genuine bias toward challenging assumptions: you don't maintain programs on autopilot. You question, test, and improve.
AI-native: you use AI tools daily to do your job better, and you have a point of view on where they move the needle and where they don't.

Nice To Haves

Experience in health tech, B2B2C, subscription, or benefits preferred. Pelago operates at the intersection of employer clients and individual members, and candidates who've navigated that translation layer ramp faster.
Paid media experience across search, social, or programmatic channels.
Familiarity with direct mail as a performance channel: audience pulls, vendor coordination, and response tracking; Familiarity with TCPA compliance considerations for SMS.
Exposure to structured experimentation frameworks: you understand how to execute a clean test, document results, and draw the right conclusions from imperfect data.

Responsibilities

Execute acquisition and lifecycle campaigns end-to-end, owning segmentation, targeting, QA, launch, and post-campaign analysis across email, direct mail, and paid channels. You're in the work, not above it.
Build, manage, and optimize campaigns in Iterable, with direct ownership of audience logic, journey architecture, and template QA. Operational accuracy is non-negotiable.
Pull your own data and build your own analysis. You're comfortable writing queries, building dashboards, and translating cohort trends into decisions. You surface anomalies before anyone asks.
Contribute to Pelago's experimentation program, developing hypotheses, executing tests with operational precision, and applying learnings to future campaigns.
Challenge existing programs when the data points elsewhere. If something has run the same way for six months without evidence it's working, you're the one asking why and proposing what to test next.
Partner with Data and Growth Ops to maintain data integrity, audience accuracy, and analytical rigor across the member funnel, from eligible life to registered member to engaged user.
Bring AI-native thinking to your work, using AI tools to improve speed, copy quality, segmentation, and analysis today, and bringing those ideas to the team.

Benefits

Generous and meaningful equity package
Full Medical, Dental, & Vision coverage
401k Plan
Unlimited PTO Policy, 10 paid holidays, & company wide “Me Time” Days
Paid maternity, paternity & new parent leave
Flexible working environment
Annual Learning and Development stipend to support continued learning and career development
Wellness Reimbursement Program
Access to Reproductive & Family Planning Care
Substance Use Support for employees and family members