Lead Growth Product Marketing Manager

MobilityWare•Irvine, CA

20h•Onsite

About The Position

MobilityWare is seeking a Lead Growth Product Marketing Manager to join their Marketing Team. This role is an exciting opportunity for a marketing leader who thrives at the intersection of strategy, creativity, and analytics, capable of translating insights into action and driving significant marketing performance across the company's portfolio. The ideal candidate is passionate about growth, experimentation, and leading high-impact marketing initiatives. MobilityWare is a leading mobile game publisher of card and puzzle games, with headquarters in Orange County and a growing studio in Utah, dedicated to bringing joy to others one game at a time. Since its flagship title Solitaire launched on the Apple App Store in 2008, MobilityWare has entertained gamers worldwide. Their product portfolio includes beloved hits such as FreeCell, MONOPOLY Solitaire, Spades, Hearts, Mahjong, and Bubble Shooter Pop, with games downloaded over 600 million times. MobilityWare has been recognized as one of Built in LA’s Best Places to Work for five consecutive years and one of the Best Places to Work in Orange County five times by the Orange County Business Journal and OC Register. The company prides itself on creating a work environment that encourages professional growth and prioritizes team member wellness.

Requirements

Demonstrated experience in go-to-market planning and execution, exceptional project management and organizational skills, attention to detail and the ability to work on tight deadlines, while sometimes dealing with ambiguity
5+ years of experience developing marketing strategy and working within a marketing organization
3+ years of experience in apps or entertainment industry marketing, ideally in the mobile gaming space with proven success developing and optimizing marketing creatives
Demonstrated success in product positioning, creative and media strategies, analysis and trends, and a broad understanding of related marketing fields
Experience leading high scale apps/products including asset development, messaging, and marketing strategy
Proven understanding of research and testing methodologies
Excellent written and verbal communication, including strength in using Excel and rockstar at using Powerpoint
Experience working with agencies and designers
Ability to influence, inspire, and motivate people within the team as well as across the org
Good creative and aesthetic judgment
In-depth knowledge of the games and entertainment industries as an active mobile gamer with the ability to deconstruct the competition

Nice To Haves

Experience with ASO is ideal for this role
User Acquisition Experience welcome, but not required

Responsibilities

Own your titles!
Conduit between UA, Admon & Product teams that drives effective collaboration around major game updates, audience and creative insights, and overall game health
Monitoring Title performance weekly
Manage strategic initiatives for creative marketing, user acquisition, cross promotion, app store optimization, and experimental marketing
Manage research, development, testing, and analysis of UA and ASO creatives
Lead creative brainstorming, and refine a systematic approach to the development of new creative ideas
Work with ASO manager to create a roadmap that incorporates learnings from performance creatives
Take a metrics-driven approach to creative iteration and localization
Collaborate with other teams (e.g. UA, Product, Analytics) to bolster the capabilities of our marketing processes and platforms, and define new product positioning and maximize competitive potential at launch
Monitor and analyze creative and campaign data to uncover strategic insights, connections, and drive creative iteration
Conduct audience and competitor research to define product positioning and test new creative strategies, and constantly be a source of knowledge in regards to competitor trends and industry marketing methodology
Work with Associate Director of Creative Marketing to evaluate and propose new strategic partnerships for the studio

Benefits

Medical (100% paid option)
Dental (100% paid)
Vision (100% paid)
Unlimited PTO/Vacation
Life insurance (100% paid)
401K with competitive contribution
Annual, all-inclusive company trip for you and a guest. Previous destinations include Hawaii, a Mexican Riviera Cruise, Las Vegas and Los Cabos!
Free lunch
Free snacks
Free drinks
Casual workplace that includes a relaxed dress code, plus a newly remodeled office in the heart of Irvine.
Growth, growth, growth - we are growing, and we would love for you to join us on the ride.
Annual Game Jam to show off your creative chops!