Growth Marketing Lead

Nabla•,

3d•$130,000 - $170,000•Remote

About The Position

Nabla is growing fast and we’re just getting started. To keep up the momentum, we’re looking for a Growth Marketing Lead to join our team and lead marketing efforts that will first focus on Mid-Market segment: large physicians groups up to 400 providers, then expand into Enterprise and other verticals. Your mission: attract new customers, improve every step of their journey, and help steer our strategy with sharp, data-driven insights. You’ll take full ownership of our core marketing channels from paid acquisition to email nurture to integrated campaigns with one goal: generate qualified leads, speed up our sales pipeline, and help more clinicians discover how Nabla is changing the way they work. This is a strategic and hands-on role. You won’t just set the strategy you’ll execute it. You’ll run experiments, launch and optimize campaigns, test new angles, analyze results, and move fast. Whether it’s rolling out a new paid campaign or launching a product GTM, you’ll adapt, iterate, and aim for impact every time. You’ll report and work directly with our VP Marketing alongside the rest of the Marketing team and Delphine Groll, the Co-Founder and COO of Nabla. This is a highly cross-functional role, with strong collaboration across the company especially with: You’ll primarily partner with Priscilla, our VP of Sales, and the Mid-Market Sales team to ensure marketing and growth efforts are tightly aligned with field priorities and adapt quickly based on real-time feedback. You’ll also partner with Customer Success to turn happy users into advocates, strengthen retention, and scale referrals through smart, simple programs.

Requirements

5–8 years of experience in growth, performance, or campaign marketing in B2B SaaS or digital health with a strong track record of launching and scaling high impact acquisition and retention programs.
Hands-on and strategic marketer with deep experience in marketing automation platforms (Hubspot, Marketo, Pardot, Mailchimp) and CRM systems such as Salesforce with the ability to build and launch marketing campaigns from the ground up, from strategy through to execution.
Strong understanding of lead generation strategies, conversion optimization and pipeline attribution.
Ability to analyze data and translate insights into actionable strategies.
A self-starter mentality, with strong initiative and a proven ability to thrive in fast-paced, entrepreneurial environments either as a founder or in a startup/scaleup with less than 75 employees.
Excellent communication, project management, and collaboration skills.
Team player who collaborates seamlessly with Sales, Marketing, Customer Success and external partners to align campaigns with broader business priorities.
Comfortable in a fast-moving startup environment where scrappiness, speed, and ownership are key

Nice To Haves

Experience marketing to healthcare providers or enterprise health systems

Responsibilities

Lead and execute digital-first programs that attract, convert, and nurture leads through the customer journey.
Set up and scale our email marketing from scratch: build and automate lifecycle email journeys including onboarding, re-engagement, and nurture flows, using segmentation, behavioral triggers, and continuous A/B testing to boost engagement and conversion.
Launch, manage, and continuously improve performance campaigns on social media and search platforms that are perfectly tailored to the right audiences and personas.
Design and grow targeted ABM programs to connect meaningfully with decision-makers in our highest-value accounts.
Brief and collaborate with design and content teams to create high-converting ad creatives, landing pages, and email assets that reflect Nabla’s brand and resonate with target personas.
Orchestrate integrated marketing campaigns around product launches, events, and key initiatives making sure every touchpoint feels on-brand and consistent.
Run A/B tests and experiments to optimize conversion across ads, landing pages, and emails and turn learnings into growth.
Own growth analytics and campaign performance tracking the metrics that matter (CAC, CPL, ROAS, LTV, conversion rates, email engagement, etc.) and use this datas to constantly improve lead quality and ROI.
Dig deep into data, market trends, and customer insights to uncover fresh growth opportunities and turn them into concrete action.
Work hand in hand with sales, customer success, and the rest of the marketing team to align on strategy and drive results together.