Growth Marketing Lead

Interaction • Palo Alto, CA

1d

About The Position

We’re the makers of Poke.com, a proactive AI agent for everyday life. Interaction is a $300M consumer company backed by $27M from General Catalyst and angels such as Guillermo Rauch (Vercel), Scott Wu (Cognition), Patrick and John Collison (Stripe), Fred Ehrsam (Coinbase), Ken Howery (Co-Founder of PayPal and Founders Fund), and many others. For the last year, our core engineering team has built this entire agent platform from the ground up. Usage is now scaling by orders of magnitude and our growth function has to scale with it. We are looking for someone who has scaled growth at a fast-paced consumer startup to come in and turn that work into a real engine.

Requirements

• Track record of leading paid acquisition or a growth function at a fast-scaling consumer company.
• Ability to point to channels you scaled, CAC you brought down, or a product line you built from zero.
• Bias to action: ship campaigns, not decks. Do not wait for permission to test something. Do not escalate problems, solve them.
• Low ego: no important problem is beneath us.

Nice To Haves

• Point of view on what makes a hook work and a system for shipping new creative every week.
• Experience building the moat under the paid funnel.

Responsibilities

• Own how we acquire users.
• Go deep in at least one of these areas: Paid acquisition (running Meta, TikTok, and Google Ads at scale), Creative engine (producing and testing UGC, static, and video ads at volume), or Organic and loops (SEO, programmatic landing pages, lifecycle, referral, and any other compounding channel that does not depend on paid spend).

What This Job Offers

• Job Type: Full-time
• Career Level: Senior
• Education Level: No Education Listed