Growth Marketing Lead

InStride Health

2d•$98,000 - $109,000•Remote

About The Position

InStride Health is seeking a Growth Marketing Lead to manage the operational aspects of their consumer and provider growth initiatives. This role involves owning the AI strategy for the Growth team, acting as the primary contact for creative agencies, overseeing the marketing technology stack, and ensuring seamless campaign execution from briefing to launch. The position is ideal for a systematic thinker who can operate quickly and build scalable processes to enhance team efficiency. This is a high-visibility, individual contributor role reporting to the Vice President of Patient Acquisition and is fully remote.

Requirements

3-6 years of experience in marketing coordination, growth marketing, or marketing operations, preferably within a high-growth digital or healthcare environment.
Demonstrated experience building and configuring AI-driven workflows, with a track record of turning manual processes into scalable, repeatable automations that increase team efficiency and reduce operational overhead.
Strong verbal and written communication skills with the ability to articulate concepts clearly and compellingly.
Strong project management skills with the ability to manage competing priorities across multiple internal stakeholders in a fast-paced environment.
Curiosity and a willingness to learn and ask questions to improve outcomes.
Exceptional attention to detail and a high bar for quality.
Demonstrated proficiency in Zoho CRM and Marketing Automation; familiarity with analytics tools such as Looker and lead generation platforms such as ZoomInfo is a plus.
Experience managing external vendors or creative agencies, including the ability to provide constructive creative feedback.
Experience using Office and Google Products, Canva and Adobe to produce presentations and marketing materials. Specific focus on how these tools can be augmented by AI to produce high-quality materials at scale.
BA/BS degree or equivalent knowledge or practical experience in marketing, technology or business operations.

Nice To Haves

Familiarity with analytics tools such as Looker.
Familiarity with lead generation platforms such as ZoomInfo.

Responsibilities

Identify, pilot, and build AI-driven workflows that increase Growth team velocity, including maintaining a custom prompt library to standardize high-quality output across initiatives.
Define and track success metrics for AI and automation initiatives, including time saved, conversion lift, and customer experience improvements, and report results to the Growth team.
Train cross-functional team members on AI best practices and embed automation into daily marketing operations to build repeatable, scalable processes.
Serve as the day-to-day lead for creative agencies, providing clear direction and feedback to produce consumer and provider materials aligned with InStride’s brand and campaign goals.
Own and optimize Zoho CRM and Marketing Automation, executing campaigns across consumer and provider segments and identifying opportunities to improve performance and efficiency.
Manage timelines for multi-channel initiatives, coordinating across consumer and provider teams to keep campaigns on schedule and on brief.
Maintain the centralized marketing asset library, ensuring all creative materials are organized, current, and easily accessible to cross-functional partners.
Own third-party promotional relationships and directory listings at the state and national level, and drive the acquisition of patient and provider testimonials in written and video formats.
Lead internal marketing communications, including bi-weekly companywide announcements and cross-functional meeting coordination.
Track and report on key performance indicators (KPIs), delivering actionable insights and recommendations to the Growth team.
Plan and execute quarterly Growth team offsites and internal events to drive strategic alignment and team culture.