Growth Marketing Director Ecommerce

Hadley Designs

15h • Remote

About The Position

Hadley Designs is a family-founded, female-led brand redefining early education through creativity, beauty, and connection. What began at a kitchen table has grown into a nationally loved brand trusted by millions of parents, grandparents, and teachers. We believe learning should be fun and engaging. We don’t just sell products, we shape futures. We believe in screen-free, hands-on learning that builds confidence and connection. Beautiful design creates better learning. Our mission is simple and powerful. Design screen-free products parents can trust to help their children learn, grow, and reach their full potential with confidence. Our vision is bold. Build the most trusted children’s brand in the world. Reach $100M in revenue by 2030. Become a household name passed down for generations. Now we are scaling our direct-to-consumer ecosystem. Shopify and TikTok Shop are our next major growth engines.

Requirements

• 5 to 10+ years in DTC ecommerce, especially Shopify and paid social
• Proven track record scaling ecommerce brands past $20M
• Experience owning revenue and profitability targets
• Deep expertise in Meta and TikTok Ads
• Hands-on experience with Klaviyo, Postscript, and Shopify CMS
• Strong background in bundles, upsells, and LTV optimization
• Ability to write and review high-converting landing pages
• Comfortable leading a fully remote team with clear weekly cadences
• You are analytical and creative. Strategic and operational. Visionary and accountable.
• You care about building something that lasts.

Nice To Haves

• You think like a General Manager, not just a marketer.
• You thrive in ownership. You love numbers. You respect creative. You build systems that make growth inevitable.
• You align deeply with our values: Extreme Ownership. You solve problems and close loops without excuses. Relentless Innovation. You test boldly, learn fast, and iterate constantly. Integrity Above All. You report numbers accurately and tell the truth even when it is hard.

Responsibilities

• Scale Shopify and TikTok Shop to $20M+ in combined revenue within 18 months
• Achieve ≥15% net margin on Shopify and ≥5% on TikTok Shop
• Maintain Meta ROAS ≥ 2.0 and TikTok Shop ROAS ≥ 3.5
• Launch one new high-converting bundle-based funnel per month
• Drive email and SMS to contribute ≥25% of Shopify revenue
• Remove the CEO from daily ecommerce execution by owning strategy, systems, team, and outcomes
• Test 100+ ad creatives weekly across Meta and TikTok
• Optimize paid traffic to hit strict ROAS thresholds
• Partner with affiliate and UGC teams to scale winning creative
• Stay ahead of platform trends, formats, and policy updates
• Coordinate launches with Amazon for halo effects
• Launch one new bundle-based funnel every month tied to educational outcomes
• Optimize CVR, AOV, CAC, LTV, upsells, and overall funnel economics weekly
• Oversee homepage, product pages, and collection merchandising
• Refactor and relaunch underperforming funnels with new hooks and offers
• Lead seasonal promotions including Back-to-School and Holiday campaigns
• Build and maintain funnel SOPs and testing roadmaps
• Lead lifecycle marketing through Klaviyo and Postscript
• Optimize welcome, cart abandonment, post-purchase, and win-back flows
• Build ascension paths from posters to workbooks to busy books
• Develop blog and SEO strategy to drive organic education-based traffic
• Review weekly P&Ls for Shopify and TikTok Shop
• Analyze AOV, CVR, CAC, LTV, ROAS, GP to CAC, and lifecycle revenue share
• Deliver weekly scorecards and monthly strategic growth plans
• Forecast performance and identify scaling levers
• Lead and coach a cross-functional ecommerce pod of 6+ team members
• Establish clear ownership and weekly operating rhythms
• Hire and develop talent as funnel velocity increases
• Manage freelancers and specialized contractors
• Model Extreme Ownership, Relentless Innovation, and Integrity Above All

Benefits

• Access to ongoing learning, training, and tools to sharpen your knowledge and strategies in the DTC space.
• Access Josh Hadley's vast network through his podcast Ecomm Breakthrough

What This Job Offers

• Job Type: Full-time
• Career Level: Director
• Education Level: No Education Listed