Director, Growth Marketing

Morning Consult•New York, NY

1d•Remote

About The Position

Morning Consult is seeking a Director, Growth Marketing to build and manage the process of converting brand authority and content into qualified pipeline. This is a key role on a new marketing team, and the first dedicated Growth Marketing hire. The ideal candidate will be hands-on, with experience running paid campaigns, building attribution models, and optimizing conversion funnels. They should also possess a strategic understanding of how paid performance, organic demand, ABM, and AI-assisted outreach integrate into a cohesive growth system. The role requires comfort with both strategic presentations to leadership and tactical execution in platforms like Google Ads. The target audience is sophisticated enterprise decision-makers, so marketing efforts must reflect the quality and credibility of Morning Consult's data, focusing on outcomes over mere clicks.

Requirements

7–10+ years of Growth Marketing, demand generation, or growth marketing experience, with meaningful tenure at B2B companies — ideally VC-backed startups at the Series B–D stage.
Proven, hands-on experience managing Google Ads, LinkedIn Campaign Manager, and Meta Ads Manager in a B2B context, including campaign build, optimization, and budget stewardship.
Deep expertise in marketing automation platforms (HubSpot, Marketo, or Pardot) — not just as a user, but as an architect of nurture flows, scoring models, and attribution logic.
Demonstrated ability to connect paid performance to pipeline outcomes, with a track record of reporting on marketing-influenced revenue, not just lead volume.
Strong analytical instincts: comfortable in a BI tool or building a spreadsheet model, fluent in funnel metrics, and capable of presenting performance narratives to executive audiences.
Experience working with or alongside sales and BDR teams in a B2B demand environment, with a clear understanding of what “good” pipeline looks like.
Comfortable being the first dedicated Growth Marketing hire — building process, tooling, and discipline from a relatively early stage.
Holds self accountable to pipeline, not just top-of-funnel metrics.
Understands the difference between demand generation and lead generation, and builds programs accordingly.
Willing to pull reports, edit ad copy, and tweak landing pages personally when needed.
Understands that Morning Consult’s brand must always feel authoritative and credible and brings that sensitivity to every campaign.
Embraces AI tools as a genuine productivity multiplier and actively uses them in day-to-day workflow.
Thrives in a fast-moving, resource-conscious environment and is energized by building, not just managing.

Nice To Haves

Experience with programmatic out-of-home or event-adjacent paid media strategies.
Background in data, research, intelligence, or media businesses where the product is insight rather than software.
Experience marketing to enterprise buyers in financial services or professional services verticals.
Familiarity with connected TV (CTV) or audio advertising as emerging B2B channels.

Responsibilities

Own and execute Morning Consult’s B2B paid media strategy across Google Ads, LinkedIn, Meta, and emerging channels (Reddit, X, programmatic out-of-home).
Manage campaign strategy, creative briefing, budget allocation, B2B audience enrichment, bid optimization, and performance reporting across all paid channels.
Build and maintain a rigorous testing and iteration cadence for creative variants, landing pages, audience segmentation, and copy, with clear hypotheses and measurable outcomes.
Develop programmatic out-of-home strategies to amplify Morning Consult’s presence at key industry events and in high-concentration B2B markets.
Own organic traffic growth from qualified B2B Audiences across search engines and agentic channels such as ChatGPT and Gemini.
Design and operate a full-funnel demand generation program that converts brand awareness and content engagement into qualified pipeline for the enterprise sales team.
Partner with Revenue Operations to define lead scoring, handoff criteria, and MQL-to-SQL conversion standards.
Build and scale account-based marketing programs targeting Morning Consult’s priority verticals: global enterprise, financial services, and professional services.
Work closely with the AI-SDR / outbound function to connect paid signals and intent data with personalized outreach sequences.
Develop a clear reporting cadence across all demand channels — CAC, CPL, ROAS, pipeline contribution, and influenced revenue.
Support the implementation of an attribution model that accurately reflects B2B buying journeys and connects marketing investment to pipeline/revenue impact.
Own and evolve the marketing automation platform (HubSpot, Marketo, or Pardot), ensuring clean data flows, effective nurture sequences, and accurate attribution.
Actively leverage AI tools to improve audience targeting, ad personalization, performance forecasting, and workflow efficiency.
Serve as the primary marketing partner to the Sales and BDR teams, ensuring tight alignment on ICP definition, pipeline targets, and lead quality feedback loops.
Collaborate with the Content Marketing and Communications teams to amplify owned content through paid and performance channels.
Work with Product Marketing to ensure messaging and positioning are reflected accurately in paid creative and campaign copy.
Partner with the field marketing function to ensure event presence and out-of-home activations are connected to a broader performance strategy.