Director of Growth Marketing
About The Position
Payactiv is seeking a Director of Growth Marketing on the User Lifecycle and Growth team, whose mission is to design, scale, and manage the strategic vision for customer engagement and growth across the customer lifecycle. While you possess a deep technical understanding of performance marketing analytics, your primary focus will be leading a small but high-performing team focused on cross-channel marketing campaigns while optimizing user acquisition and engagement through data-driven decision-making and experimentation. This strategic role is hands-on and highly collaborative, requiring a deep understanding of omni-channel strategies, customer behavior, and performance marketing analytics.
Requirements
- 8+ years professional experience in B2C or B2B2C growth marketing, lifecycle marketing, and/or marketing analytics
- At least 3 years of experience directly managing a high performing team
- Exceptional data acumen with a proven track record of using advanced analytics, customer segmentation, A/B testing and funnel analysis to drive business outcomes.
- Excellent verbal, written, and interpersonal communication skills; a proven ability to synthesize complex data into compelling narratives that influence C-suite decision-making.
- Deep strategic familiarity with enterprise lifecycle marketing platforms (Braze, Iterable, MoEngage) and product analytics tools (Mixpanel, Google Analytics, Pendo)
- Marketing leadership experience in high-growth fintech, neobanking, or personal finance industries is highly preferred
- A visionary, solution-oriented leader with a “can-do” attitude who thrives in fast-paced, ambiguous, high-growth environments
- Strong foundational knowledge of data infrastructure; experience with SQL and Business Intelligence tools (Looker, Tableau, Amplitude) to guide data teams and validate insights
Responsibilities
- Define and execute the lifecycle marketing roadmap aligning cross-channel campaigns (email, push, in-app) with core product initiatives and company growth targets
- Build, lead, and develop a high-performing team of growth marketing managers and specialists, fostering a culture of accountability, innovation, and continuous learning
- Oversee the testing strategy; guide the team in designing sophisticated A/B and multivariate testing frameworks, ensuring rigorous hypothesis development and statistically sound evaluation
- Collaboration with internal stakeholders to develop customer communications strategies and execute multi-channel campaigns in Braze in order to optimize customer acquisition and engagement
- Use marketing performance and funnel data to define segmentation and targeting strategies, evaluate the effectiveness of campaigns and iterate on learnings
- Translate complex findings into high-level narratives and provide crisp summaries with actionable insights that can influence decision-making and accelerate growth
Benefits
- Company sponsored Health, Dental, and Vision insurance
- 401K, traditional, and Roth with a company match
- Tuition Assistance or Tuition Reimbursement
- Unlimited Paid Time off
- Monthly Gym Reimbursement
- Paid time off to volunteer
- Paid Family Leave
- Complimentary lunches onsite
- Opportunity to grow
- Opportunity to work with a great team committed to making a difference.
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What This Job Offers
Job Type
Full-time
Career Level
Director
Education Level
No Education Listed
